Here are some myths that are causing a bit of a stir surrounding people focusing on social and forgetting about SEO.
Understanding online marketing Whether you are a start-up in the throes of getting a website designed or an existing business launching a new, redeveloped website, the important thing to bear in mind is that you need to market it online. Here we look at why simply having a website is not enough. If you’ve recently […]
Link building is still very much an important element of SEO. However, a lot of what previously worked for SEO is now considered bad practice due to the unethical ways of engineering this. Whether you are new to link building or you need to start again with your link building strategy, this simple guide will help you through the link building minefield.
On the eleventhday of Christmas, the Whitefish Team gave me –acknowledgement that content is King. We’ve been banging on about content marketing for a number of years now. Whilst the emphasis on content has remained pretty consistent, there is an evolutionary change within the content world, with the types of content becoming more and more […]
On the ninthday of Christmas, the Whitefish Team gave me –tips on SEO. SEO can be a daunting task. Not only is there a long list of disciplines to undertake in order to optimise your site, it’s a practice that evolves constantly, to meet technological advances. If you want a full rundown of all the […]
On the sixth day of Christmas, the Whitefish Team gave me –a reason for why I should blog Blogging may be an utter ball ache for most businesses, but it’s an activity that pays off for those who put in the effort. It’s also hugely helpful to SEO. Blogs help businesses to build their brand, […]
On the second day of Christmas, the Whitefish Team gave me – advice on local SEO Yesterday we looked at PPC. Today’s blog is all about localised SEO and what to focus on. In previous blogs we have explained the importance of localised SEO for businesses wanting to rank for users searching on specific products […]
Keyword targeting is essential if you want to stand a chance at driving the right type of traffic to your website.
Google’s Penguin algorithm, which launched in 2012 and has had subsequent updates since, was designed to filter out anyone gaming the system by buying or obtaining high levels of backlinks to make sites rank better. Consequently, Google favours quality links over quantity links. But even though the backlinks game has evolved, backlinks remain an important ranking signal to Google. If you want to know what inbound links you have to your site and how good they are, here are 5 backlink checker tools you can use.
What the FRUQ? What does that mean? No, I’m not trying to be smart and give you the proverbial finger, it’s a genuine term we’ve recently coined to explain the core structure behind your website’s content. I’ll come to the anachronism later, but for now I want to give you an imaginary case study, which […]
Invested in SEO and wonder how long it takes to start showing result and what it’s affected by? This is a must read for you!
Unsure of what the difference is between SEO and PPC is? Here’s a brief guide to help you understand the differences and how they can help your visibility.