What do you think drives a good conversion from your website’s pages? Great content? A user-friendly design? Clear CTAs? Well, actually all three are important. But there’s one thing missing that is often overlooked, and that’s on brand content.
When you are creating quality content on a regular basis but you’re just not ranking it can be really frustrating, especially when you have no idea why. However, it could be that you’ve been caught by the pitfalls of some common SEO mistakes.
If you’re reading this post then the chances are, you are either looking to start marketing your accounting business online, or you’re looking to improve your existing digital marketing performance. Either way, here are some helpful answers to some of the most popular questions we are asked by our accountancy clients.
According a recent poll that was conducted on Twitter, 70% of people agreed that content marketing is getting harder. Why? Because everyone is now at it. Businesses are now getting much savvier on what’s required to build and maintain brand awareness. The good news is, you can maximise your content marketing efforts, without breaking the bank.
Dealing with Negative Feedback Putting your brand on social media is a great opportunity to get user generated content. Good content advocates your brand and is a positive signal for SEO. However, feedback from users can sometimes be negative. Here’s how to manage that effectively, whilst keeping Google and your followers sweet! Negative feedback happens […]
If you’ve made the move to a ‘mobile-friendly’ website, then you’ve scored yourself a huge tick in Google’s eyes. However, there’s more to mobile optimisation than you might think. Here’s a list of technical SEO elements you need to bear in mind, specifically for mobile first indexing.