Marketing Blog

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White hat SEO

What Is White Hat SEO?

Understanding White Hat SEO As with any practice, there’s a good way to do something and a bad way to do something. White hat and black hat SEO refer to the good and bad ways you can tackle SEO. So exactly what is white hat SEO and how do you build it into your strategy? […]

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Improving your SEO

How To Improve SEO On Your WordPress Site

You want as many people as possible to visit your website. It doesn’t matter what your goal is – promotion, sale, entertainment, information, web hosting, and the like – the more visitors your website has, the greater the audience that you can rely on is going to be. So, where should you start? While there is a wide variety of solutions how to bring traffic to your website, the fact is that SEO is one of the most powerful ones.

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Keyword research for SEO

How to Rank for Generic Keywords

Keyword optimisation has evolved over the years. We’ve gone from websites competing on highly popular terms and adopting practices such as keyword stuffing to manipulate the SERPs, to targeting long tail keywords and localised terms that are more specific and have a higher conversion rate.

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Whitefish Wednesday - sitemaps and robots

Whitefish Wednesday – learning about XML Sitemaps and Robots files

Whitefish Wednesday video - learn more about the basics of XML sitemaps and Robots.txt files and why they are so important for your website. SEO 101 Tips

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social media vs SEO banner

Why Do People Focus on Social and Forget About SEO?

You may have seen posts out there suggesting you forget about SEO and focus your efforts on social media marketing instead. Whilst social media activity is an important part of your digital marketing activity and does naturally assist your SEO performance, it should not replace your SEO efforts. Here are some myths that are causing a bit of a stir in the digital marketing world:

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Websites and SEO banner

Why Simply Having a Website Is Not Enough?

Understanding online marketing Whether you are a start-up in the throes of getting a website designed or an existing business launching a new, redeveloped website, the important thing to bear in mind is that you need to market it online. Here we look at why simply having a website is not enough. If you’ve recently […]

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Link building banner

An Idiot’s Guide to Link Building

Link building is still very much an important element of SEO. However, a lot of what previously worked for SEO is now considered bad practice due to the unethical ways of engineering this. Whether you are new to link building or you need to start again with your link building strategy, this simple guide will help you through the link building minefield.

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What to Expect from Digital Marketing in 2018

On the twelfthday of Christmas, the Whitefish Team gave me –a heads up on 2018! 2017 has been a busy year for digital marketers. We’ve seen developments with mobile-optimisation, interactive content and schema mark-up. But what’s predicted for 2018? Well we like to keep our ears to the ground when it comes to developing trends, […]

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