Marketing Blog

Page 1 of 3012345...102030...Last »
dos and dont's of content marketing

The 6 Dos and Don’ts of Content Creation

SEO gurus and digital bods are forever banging on about content; how you should be churning it out faster than your competitors and creating content that sings. But does anyone know what it all means? Here are some dos and don’ts to help you to navigate the digital content gauntlet.

Read More

building backlinks

How to Build Backlinks – The Right Way

How to Earn Backlinks Does the word backlink send you running for the hills? We wouldn’t blame you if so. The practice of growing backlinks over the years has fundamentally changed, and there’s still some debate as to what constitutes white hat SEO activity from black hat. The answer is, you need a certain amount […]

Read More

gdpr and ga

The Effects of GDPR on Google Analytics

With 25th May 2018 behind us, we have now entered the GDPRera. Businesses have been working hard to establish compliance, understanding and processes within their organisations. But if you’re in digital marketing, there are some extra details you should be aware of, relating to the use of Google Analytics.

Read More

instagram marketing

5 Tips on Using Instagram in Your Digital Marketing Strategy

Many of our clients admit to being confused by the social media landscape and regularly ask us how they can use Instagram to promote their brand. The truth is, although online opinions and recommendations friends greatly influence purchasing decisions, Instagram isn’t suited to all brands.

Read More

wordpress plugins

5 Useful Plugins for WordPress

Plugins are a set of software functions that add bespoke value to a WordPress website. They are written in the PHP programming language and integrate seamlessly with WordPress. Examples of WordPress plugins include options that can optimise your website, build forms, improve images and create on the fly redirects. Here are 5 of the best picks in our humble opinion.

Read More

seo

Technical SEO – 4 Things You Should be Doing

Technical SEO might encroach into developer territory, but it’s a skill that is very useful to have if you want to optimise your website, without the need to get developers involved. Here are 4 backend SEO actions worth doing to your website. If you can’t execute them yourself, then you can at least be aware of what to ask for, if you get help.

Read More

brand values

Why internal brand investment creates external belief

Many brands fail to create genuine investment in their values internally, and this often shows when it comes to communicating to the market. If you want to truly impact the people outside your organisation, you need to make an impact on those within it first.

Read More

organic seo

Keeping SEO Organic

Organic search engine optimization (organic SEO) is a technique used to obtain a higher ranking on a search engine results page like Google. However, improving ranks naturally is hard with various rules to abide by from search algorithms. Here we give some advice on how to make your SEO work and grow organically.

Read More

1 2 3 30
Page 1 of 3012345...102030...Last »