If you’re reading this post then the chances are, you are either looking to start marketing your accounting business online, or you’re looking to improve your existing digital marketing performance. Either way, here are some helpful answers to some of the most popular questions we are asked by our accountancy clients.
According a recent poll that was conducted on Twitter, 70% of people agreed that content marketing is getting harder. Why? Because everyone is now at it. Businesses are now getting much savvier on what’s required to build and maintain brand awareness. The good news is, you can maximise your content marketing efforts, without breaking the bank.
Dealing with Negative Feedback Putting your brand on social media is a great opportunity to get user generated content. Good content advocates your brand and is a positive signal for SEO. However, feedback from users can sometimes be negative. Here’s how to manage that effectively, whilst keeping Google and your followers sweet! Negative feedback happens […]
If you’ve made the move to a ‘mobile-friendly’ website, then you’ve scored yourself a huge tick in Google’s eyes. However, there’s more to mobile optimisation than you might think. Here’s a list of technical SEO elements you need to bear in mind, specifically for mobile first indexing.
Investing in digital marketing is something that businesses can be reluctant to do if they are unsure of their ROI. The question they often have is ‘how does digital marketing make me any money’? Here’s how to use digital marketing effectively, to grow your revenue.
SEO gurus and digital bods are forever banging on about content; how you should be churning it out faster than your competitors and creating content that sings. But does anyone know what it all means? Here are some dos and don’ts to help you to navigate the digital content gauntlet.
How to Earn Backlinks Does the word backlink send you running for the hills? We wouldn’t blame you if so. The practice of growing backlinks over the years has fundamentally changed, and there’s still some debate as to what constitutes white hat SEO activity from black hat. The answer is, you need a certain amount […]
With 25th May 2018 behind us, we have now entered the GDPRera. Businesses have been working hard to establish compliance, understanding and processes within their organisations. But if you’re in digital marketing, there are some extra details you should be aware of, relating to the use of Google Analytics.