A website is your business’ gateway into the online space. Without one, your accounting firm has little chance of being found by digital users, let alone competing with other organisations. While many accountancy firms understand the need for a web presence, research has shown that 72% of those in the UK do not have a website that stands out from the competition.

In a crowded marketplace, simply offering clients a lacklustre website that isn’t optimised for mobile devices and search engines is not enough. In today’s world, customers place value and trust in a website that is well developed and easy to navigate. A clean, functional website is a vital tool, giving potential clients a good first impression of your business and offering a simple way for them to get in touch.

An affordable solution

Accountants are constantly required to keep up with new legislation and guidelines, as well as digital enhancements such as accounting software, and clients’ needs. As a result branding and web presence tend to be side-lined, meaning websites become outdated or do not meet expectations.

While a bespoke website with all the latest features may be the ideal solution, it’s not always the most viable one. For many firms - especially those with smaller budgets - there simply aren’t the resources available for an expensive, fully customised website and all the marketing efforts that are required to support it.

Here at Whitefish Marketing, we offer a Software as a Service (SaaS) option that enables accountancy firms to invest in a new website without dedicating significant additional resources to it. Our model is very simple: you select one of our pre-developed template designs, which are based on WordPress, and we customise the details to suit your branding.

Our templates are designed with accountancy firms in mind. Having supported accountants with their web presence and digital marketing for over ten years, we know what works and have created a formula that delivers results. Alongside the design, we populate your service pages with written content, add SEO meta data to help your site get indexed by the search engines, and link to your Google Analytics profile so that you can monitor visits, leads and other marketing metrics that are important to your business.

Software as a Service - what’s included?

Our SaaS websites are a monthly package whereby your firm essentially ‘rents’ the site. The minimum contract term is one year and you can either continue with monthly payments thereafter, purchase your website outright, or end your contract with no further obligations.

Included in the monthly fee are the following:

A website built using one of our pre-developed templates and designed to align with your branding

All of your shared web hosting fees

Initial content for all your accountancy service pages

Initial SEO meta data

A link to your Google Analytics profile

Training on how to use your website

Four relevant and topical blog articles written and uploaded to your website

Why choose Whitefish Marketing?

Here at Whitefish Marketing we have specialised in digital marketing for accountants for over ten years. Whether your goal is to grow your business or simply provide a better online experience to your existing client base, our SaaS service can meet your needs. Each of our sites is designed to optimise lead generation, employing best practices to encourage visitors to convert.

Our customers range from small, independent accountancy firms to businesses on the Accountancy Age Top 100 list. We tailor our approach to meet your specific needs and goals, ensuring your online presence is defined by technical integrity, ease of use and clean design.

Our proactive approach means that, even with minimal input, you can establish and retain a professional image in the digital sphere. You can focus on delivering high-quality accountancy services while our team takes care of the basics.

Contact us today to find out more about our Software as a Service offering or to obtain a quote.

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Frequently Asked Questions

SaaS Services FAQs

Our SaaS package is charged at a fixed monthly rate, with a minimum contract term of one year. Contact our team for details on pricing.

Yes. As part of the service, we will show you how to use the backend of your website so that you can add to and amend the content on your service pages and blog. Of course, our friendly team is always on hand to help should you need any assistance.

Yes. All the websites we provide as part of our SaaS service are mobile friendly, meaning your clients will get the best possible experience, whichever device they are browsing on.

We can provide royalty-free images across the site or combine these with your own images where appropriate.

Yes. Our developers can integrate Portal and Cloud accounting software into your site, enabling you to deliver a better service and improve customer retention.

So what's stopping you?

Call today on 01303 720 288 or fill out our enquiry form below.