Christmas SEO Tips
If the thought of doing some website maintenance during the run up to Christmas risks throwing you into a festive meltdown, just hold fire. Before you go snapping all your candy-canes, there are some quick SEO wins you can get for minimal effort. Joyeux Noel!
If you’ve been a bit slack on your SEO strategy for the festive period, the following simple SEO tips will ensure you’ve covered all the bases to see your business sail through the Christmas season and into 2024.
Tip 1: Fix Page Errors
If you’re on top of this SEO lark then you’re probably already checking Google Search Console monthly to pick up any crawl errors on your site’s pages. If you’re not, then it’s definitely worth fixing crawl errors to help plug any split juice in terms of your site’s rank power.
Whether you’re adept at fixing crawl errors or not, the festive season marks an important time to identify any errors such as 404 errors and fix them by implementing redirects.
Thanks to a very intuitive suite and a helpful interface, Google Search Console makes it relatively quick and painless to fix errors to ensure your site is firing on all cylinders.
Tip 2: Optimise Your Meta Data
No matter how good your SEO strategy is, there is always room for improvement with Page titles and meta descriptons as targeted terms often change, according to the time of year.
These signals tell search engines and users what your page content is about and are pulled up into the results, based on what key phrase the user searches on. But the key phrase can change according to the time of year.
For example, a search on “spa days” might bring the best traffic throughout the majority of the year, but during the festive season, a more appropriate term to attract your target audience might be “Christmas spa deals”.
Having a smart strategy with your meta-data could mean a substantial increase in traffic and sales conversions.
Tip 3: Filter Out Your Best Products
Pages that are buried deep within your sitemap and take more than a few clicks to find often perform less successfully than your top line pages.
Pulling through some key pages to your homepage will help to boost those pages’ ranking potential.
Whilst it may be impossible to do this for your entire product range, selecting some of your Christmas best-sellers and promoting them on your homepage will shorten the number of clicks required to access those pages.
Better still, if you can bring these through to the SERPs pages by using schema tagging, you have an even greater chance of grabbing the user’s attention.
Tip 4: Conduct a Site Audit
If you have the time, it’s worth doing a quick SEO site audit to see if there’s anything that could be hindering your site’s performance, such as page load speed, no index tags and poor link networks. We offer a free SEO site audit, to help you identify such errors, which you can go away and fix.
So there you have it, some last minute SEO tips to give you some quick wins over the festive period. Need any further advice? Give the Whitefish Marketing team a call. We have deep expertise in helping Kent-based businesses to grow their online presence.
