What Is an XML Sitemap and Why is One Important?

A sitemap is essentially a road map of your website, but whereas an HTML sitemap is designed for the user, to navigate your site, the xml sitemap is aimed at search engines. But why is this important and how do you create and submit one?

How To Make the Perfect Landing Page

A landing page is a chance for your business to make an impression on your visitors, so it’s worth understanding a thing or two about landing page optimisation and how it can help improve your engagement.

What Is Click Depth and Why Is It Important?

Click depth is one of the most significant aspects of SEO and it’s often overlooked. Here we look at the importance of reducing it, to help improve page performance.

3 Critical Blogging Tips to Improve Your SEO

Many online businesses refrain from blogging, causing them to miss out on opportunities to improve their brand’s online performance. With that in mind we look at some all-important blogging tips to help your SEO.

How to Recover Your SEO Traffic After a Website Redesign

Most business will undergo a website redesign but if you don’t go into this with SEO in mind, you could end up losing site traffic. Here we look at how you can recover your SEO traffic after a redesign.

Improve Your Rankings with Better Internal Links

Many of us know the value in developing a link strategy for SEO but not many know how to improve it. Here we look at how to start improving your websites internal links which can leverage your online performance.

7 Questions to Ask When Hiring an SEO Agency

Looking to invest in an SEO agency to improve your organic online visibility? If so we have devised a few questions you should consider when hiring an SEO agency.

When Can I Stop Working on SEO?

SEO is a fundamental part of your digital marketing strategy, although one of the biggest questions surrounding business’ SEO, ‘is when you can you stop doing SEO?’. With that in mind we have devised a few points answering this common question.

4 SEO Mistakes You Could Be Making with Your Blog

When you are creating quality content on a regular basis but you’re just not ranking it can be really frustrating, especially when you have no idea why. However, it could be that you’ve been caught by the pitfalls of some common SEO mistakes.

Technical SEO – 4 Things You Should be Doing

Technical SEO might encroach into developer territory, but it’s a skill that is very useful to have if you want to optimise your website, without the need to get developers involved. Here are 4 backend SEO actions worth doing to your website. If you can’t execute them yourself, then you can at least be aware of what to ask for, if you get help.

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