Boosting your Google search results
If you’re looking to boost your google search results ranking and learn how to increase SEO traffic, it’s important to know SEO basics as well as the latest trends. Marketing strategies need to be constantly updated, so here are some useful tips and tricks.
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Perform essential keyword research
One of the best ways to drive traffic to your website is to understand how people look for things on the internet – particularly with regards to your product, services and industry. By delving into search behaviour and performing essential keyword research, you can optimise your content to earn better rankings in search engines. The good news is; conducting smart keyword research and adapting your website accordingly is not overly difficult if you know what you’re doing. There are many tools to help you out such as Soolve and Moz’s Keyword Explorer.
A keyword search starts by entering words and phrases associated with your business. You’ll then be presented with additional keyword suggestions along with data of how many searches are made per month. This will help you to see what people are typing when they need a business like yours – and allow you to tweak your online content accordingly. Make sure keywords appear in titles, headers and in the first few paragraphs of text to help your content appear relevant.
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Prepare your site for voice search
With 50% of all searches across the internet predicted to be voiced-based by 2020, preparing your site for voice search is an absolute must. Currently, many SEO search terms are fairly stilted and awkward to read. The trick with voice search optimisation is to incorporate natural phrasing into your content thinking about how people speak and writing questions that might match a particular search. So instead of, ‘best blog hosting 2024,’ you might write something like ‘what is the best hosting for blogs this year?’ Of course, the second phrase is much longer showing how long-tail keywords will really be coming into their own throughout the year ahead.
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Optimise for local search
As more and more businesses become digital only, optimising your site for local search is important. But what does this mean? Well, it’s all about making your company relevant for people looking for services in their area. So, make sure your Google Business Profile is up to date as this business profile appears when people are searching for businesses like yours. Using locational search terms in your content is also vital as well as search terms such as ‘near me.’ You could also create a specific page for every product, service and location. A clear sitemap will make it much easier for Google to present relevant content to end users. It’ll also allow you to optimise for specific locations rather including numerous popular search terms all on one page which might be confusing for readers.
If you’re looking for a content marketing agency to get your content on track throughout 2020 and improve SEO, contact Whitefish Marketing today.
