Google Search Console’s New Alerts

Google is now notifying users of any substantial changes to rankings and traffic in a new alert via Google Search Console, and it’s mighty useful! Here we explain the new alerts and how it works.

Beginners Guide to Google Search Console

One of the most useful tools for website owners tp improve your SEO performance is Google Search Console (GSC) so we have devised a beginners guide to help you navigate Google Search Console.

Google to Roll Out Useful Search History Features

Google is rolling out a useful search history feature called activity cards which helps to make your search history more accessible and useful.

How Often Does Google Crawl and Index Websites?

Making efforts to improve your SEO and not seeing results? This could be down to a delay Google crawling and indexing your web-pages rather than your strategy being unsuccessful! Here’s an explanation as to why, and what you can do to overcome this.

Google’s New Algorithm – What We Know

Google are perpetually rolling out brand new algorithms and updates to existing algorithms, and they’re at it again – this time with a major release. Here’s what we know so far.

The Effects of GDPR on Google Analytics

With 25th May 2018 behind us, we have now entered the GDPRera. Businesses have been working hard to establish compliance, understanding and processes within their organisations. But if you’re in digital marketing, there are some extra details you should be aware of, relating to the use of Google Analytics.

What is Schema Mark-up and Why is it Important?

On the eighthday of Christmas, the Whitefish Team gave me –schema tagging tips for free. There was a lot of talk about schema and the importance of structured data in 2017, but many of you are still a little bamboozled by this. So, what is schema mark-up? Put very simply, it’s a way of giving […]

How Artificial Intelligence is Influencing Search Results

It was only going to be a matter of time before Google’s algorithms used machine learning to determine the best results to serve to a particular user and whilst this is by no means a stand-alone rank signal, artificial intelligence is influencing search results now more than we realise and will only continue to evolve.

What We Know About Google’s “Fred” Update

Do you know about Google’s Fred update? This algorithm update took place earlier this month and relates to link quality.

How Will SEO Help My Business?

Many company owners ask ‘how will SEO help my business?’. We look at how great SEO leads to increased traffic, improved ROI and more sales.

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