Marketing Blog

instagram marketing

5 Tips on Using Instagram in Your Digital Marketing Strategy

Many of our clients admit to being confused by the social media landscape and regularly ask us how they can use Instagram to promote their brand. The truth is, although online opinions and recommendations friends greatly influence purchasing decisions, Instagram isn’t suited to all brands.

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wordpress plugins

5 Useful Plugins for WordPress

Plugins are a set of software functions that add bespoke value to a WordPress website. They are written in the PHP programming language and integrate seamlessly with WordPress. Examples of WordPress plugins include options that can optimise your website, build forms, improve images and create on the fly redirects. Here are 5 of the best picks in our humble opinion.

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seo

Technical SEO – 4 Things You Should be Doing

Technical SEO might encroach into developer territory, but it’s a skill that is very useful to have if you want to optimise your website, without the need to get developers involved. Here are 4 backend SEO actions worth doing to your website. If you can’t execute them yourself, then you can at least be aware of what to ask for, if you get help.

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brand values

Why internal brand investment creates external belief

Many brands fail to create genuine investment in their values internally, and this often shows when it comes to communicating to the market. If you want to truly impact the people outside your organisation, you need to make an impact on those within it first.

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organic seo

Keeping SEO Organic

Organic search engine optimization (organic SEO) is a technique used to obtain a higher ranking on a search engine results page like Google. However, improving ranks naturally is hard with various rules to abide by from search algorithms. Here we give some advice on how to make your SEO work and grow organically.

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importance of social media

Why social media is still important for your business

In light of the recent data scandal from Facebook many business' announced the cessation of their ad campaigns, however, is this a reason for your business to stop using social media or an opportunity to diversify to other platforms? Here we look at why social media is still important for your business!

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seo and google

How Exactly Does SEO and Google Work?

Search engine optimisation is a fundamental part of your digital marketing activity. It’s the means by which your website is ranked by search engines such as Google, for people searching for your products and services. But how exactly does SEO and Google work? Here’s a quick-fire synopsis.

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SEO for beginners

SEO Basics for Beginners

SEO made Simple with these 3 Activities If you’re in charge of your company’s SEO, then you will no doubt want to know how you can execute a successful SEO strategy. There is an abundance of how to guides out there, but these can be overwhelming to the beginner and time-consuming to implement. We’ve simplified SEO […]

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