On the second day of Christmas, the Whitefish Team gave me – advice on local SEO

Yesterday we looked at PPC. Today’s blog is all about localised SEO and what to focus on.

In previous blogs we have explained the importance of localised SEO for businesses wanting to rank for users searching on specific products or services in a geographical location. The main advantages of this include lower competition, local customers (with the potential for repeat business) and visibility within apps from director listings.

Let’s recap on the quick wins to localising your website’s SEO:

  1. Use local keywords. If you are targeting words for e.g. “digital marketing services” add “digital marketing services in Folkestone” or “in Kent”.
  2. Consider creating unique pages for different towns/cities if your products or services are available in different geographical locations.
  3. Ensure your business is listed in all local directories. Consider Moz Local’s features.
  4. Maintain consistency on your NAP protocol (name, address and phone) across your site and business listings
  5. Have (and use) a Google My Business account and encourage reviews

Once you have successfully optimised your site locally, it’s important to maintain this. Ensure that if you move locations, you move your office without losing your SEO rankings.

Tomorrow we look at the dos and don’ts of email marketing.

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