SEO is a fundamental part of your digital marketing strategy, although one of the biggest questions surrounding business’ SEO, ‘is when you can you stop doing SEO?’. With that in mind we have devised a few points answering this common question.

According a recent poll that was conducted on Twitter, 70% of people agreed that content marketing is getting harder. Why? Because everyone is now at it. Businesses are now getting much savvier on what’s required to build and maintain brand awareness. The good news is, you can maximise your content marketing efforts, without breaking the bank.

SEO gurus and digital bods are forever banging on about content; how you should be churning it out faster than your competitors and creating content that sings. But does anyone know what it all means? Here are some dos and don’ts to help you to navigate the digital content gauntlet.

Technical SEO might encroach into developer territory, but it’s a skill that is very useful to have if you want to optimise your website, without the need to get developers involved. Here are 4 backend SEO actions worth doing to your website. If you can’t execute them yourself, then you can at least be aware of what to ask for, if you get help.

Organic search engine optimization (organic SEO) is a technique used to obtain a higher ranking on a search engine results page like Google. However, improving ranks naturally is hard with various rules to abide by from search algorithms. Here we give some advice on how to make your SEO work and grow organically.

Search engine optimisation is a fundamental part of your digital marketing activity. It’s the means by which your website is ranked by search engines such as Google, for people searching for your products and services. But how exactly does SEO and Google work? Here’s a quick-fire synopsis.

[Infographic] When looking at strategies to help you rank better in Google in 2018 there are many things to consider, one of the most important being page title tags, arguably one of the most important elements of SEO. Here are Whitefish Marketing we have devised a checklist to help make your optimisation easier.

You only get one chance to make a first impression, and in the online world it’s pretty cut-throat. Users take a split second to decide if they like your website, based on content relevance, layout, colour and trust. Furthermore, the average user also only reads 20% of your webpage, so instantly engaging a user is a tough gig!

Traditionally search engine optimisation (SEO) has involved a strategy of techniques on your own website, however it’s now as much about what you do off-page. Here we look at what is off page SEO and how it can improve your rankings.

Understanding White Hat SEO As with any practice, there’s a good way to do something and a bad way to do something. White hat and black hat SEO refer to the good and bad ways you can tackle SEO. So exactly what is white hat SEO and how do you build it into your strategy? […]

You want as many people as possible to visit your website. It doesn’t matter what your goal is – promotion, sale, entertainment, information, web hosting, and the like – the more visitors your website has, the greater the audience that you can rely on is going to be. So, where should you start? While there is a wide variety of solutions how to bring traffic to your website, the fact is that SEO is one of the most powerful ones.

Keyword optimisation has evolved over the years. We’ve gone from websites competing on highly popular terms and adopting practices such as keyword stuffing to manipulate the SERPs, to targeting long tail keywords and localised terms that are more specific and have a higher conversion rate.