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How to Conduct a Competitor Analysis
Competitor analysis is an essential task for any business who is starting a new digital marketing strategy, giving you a benchmark to work towards. With that in mind we have devised a few tips on how to conduct a competitor analysis.
What Is an XML Sitemap and Why is One Important?
A sitemap is essentially a road map of your website, but whereas an HTML sitemap is designed for the user, to navigate your site, the xml sitemap is aimed at search engines. But why is this important and how do you create and submit one?
What Is Click Depth and Why Is It Important?
Click depth is one of the most significant aspects of SEO and it’s often overlooked. Here we look at the importance of reducing it, to help improve page performance.
How to Recover Your SEO Traffic After a Website Redesign
Most business will undergo a website redesign but if you don’t go into this with SEO in mind, you could end up losing site traffic. Here we look at how you can recover your SEO traffic after a redesign.
When Can I Stop Working on SEO?
SEO is a fundamental part of your digital marketing strategy, although one of the biggest questions surrounding business’ SEO, ‘is when you can you stop doing SEO?’. With that in mind we have devised a few points answering this common question.
Maximise Your Content Marketing Efforts, Without Breaking the Bank
According a recent poll that was conducted on Twitter, 70% of people agreed that content marketing is getting harder. Why? Because everyone is now at it. Businesses are now getting much savvier on what’s required to build and maintain brand awareness. The good news is, you can maximise your content marketing efforts, without breaking the bank.
The 6 Dos and Don’ts of Content Creation
SEO gurus and digital bods are forever banging on about content; how you should be churning it out faster than your competitors and creating content that sings. But does anyone know what it all means? Here are some dos and don’ts to help you to navigate the digital content gauntlet.
How to Build Backlinks – The Right Way
How to Earn Backlinks Does the word backlink send you running for the hills? We wouldn’t blame you if so. The practice of growing backlinks over the years has fundamentally changed, and there’s still some debate as to what constitutes white hat SEO activity from black hat. The answer is, you need a certain amount […]
Technical SEO – 4 Things You Should be Doing
Technical SEO might encroach into developer territory, but it’s a skill that is very useful to have if you want to optimise your website, without the need to get developers involved. Here are 4 backend SEO actions worth doing to your website. If you can’t execute them yourself, then you can at least be aware of what to ask for, if you get help.
Keeping SEO Organic
Organic search engine optimization (organic SEO) is a technique used to obtain a higher ranking on a search engine results page like Google. However, improving ranks naturally is hard with various rules to abide by from search algorithms. Here we give some advice on how to make your SEO work and grow organically.