How To Use YouTube for Digital Marketing
YouTube may not be the most obvious medium when it comes to your digital marketing strategy, but it’s well worth considering if you want a forward-thinking marketing campaign that gets results. Here’s why.
What Is the Facebook Downward Trend and How Will It Affect My Business
There has been an increasing concern that Facebook is actually declining in terms of usage and engagement. Here we look at the cause to the downward trend and what this means for your brand.
How to Manage Negative Posts on Social Media
Dealing with Negative Feedback Putting your brand on social media is a great opportunity to get user generated content. Good content advocates your brand and is a positive signal for SEO. However, feedback from users can sometimes be negative. Here’s how to manage that effectively, whilst keeping Google and your followers sweet! Negative feedback happens […]
5 Tips on Using Instagram in Your Digital Marketing Strategy
Many of our clients admit to being confused by the social media landscape and regularly ask us how they can use Instagram to promote their brand. The truth is, although online opinions and recommendations friends greatly influence purchasing decisions, Instagram isn’t suited to all brands.
Why social media is still important for your business
In light of the recent data scandal from Facebook many business’ announced the cessation of their ad campaigns, however, is this a reason for your business to stop using social media or an opportunity to diversify to other platforms? Here we look at why social media is still important for your business!
Why Do People Focus on Social and Forget About SEO?
You may have seen posts out there suggesting you forget about SEO and focus your efforts on social media marketing instead. Whilst social media activity is an important part of your digital marketing activity and does naturally assist your SEO performance, it should not replace your SEO efforts. Here are some myths that are causing a bit of a stir in the digital marketing world:
What’s the Best Social Media Platform for My Business?
On the seventh day of Christmas, the Whitefish Team gave me – hints on how to cut it socially. Social media is an essential part of any digital marketing campaign. It’s an incredibly powerful tool that gives you great reach, a real-time connection with your target market and the potential to show your brand’s personality. […]
5 Tips for Creating Successful Social Media Campaigns
What is a good recipe for a successful social media campaign? In this blog, we look at all the ingredients to transform a mediocre campaign into a successful one.
Are You Creating Engaging Social Media Content?
Let’s face it, we should all have some experience of social media in this day and age, whether it be just for personal use or for marketing your business. Most of us understand which networks are best for different objectives and how to operate the functions of those networks. But how do we know if we are using social media to its full potential within your digital marketing strategy?
Social media training and why it’s becoming mandatory for SMEs
Social Media has become a very powerful marketing tool in the digital age and in which could maximise potential opportunities for your business.