5 Social Media SEO Strategies
As a brand, it’s important to know and understand social media SEO strategies. While social media doesn’t directly boost search rankings, the content you put online can raise brand awareness, enhance brand reputation and authority, improve the lifespan of posts and increase organic traffic. All of these factors, can in turn, boost online visibility and get people clicking on your site. And this can push you up the Google search results pages (SERPs). So with this in mind, let’s take a closer look at how to use SEO for social media as well as the power of social media in local SEO.
Strategy 1: Create Link Opportunities
Often, brands create well-researched and interesting content – but it’s not promoted enough. This is a complete waste of time. So how about posting content links on social media platforms such as Facebook? If you’ve a lot of followers, the articles and blogs you post are more likely to be read, appreciated and even referenced on another site. When someone else acknowledges your work, you’ve created a link opportunity that wouldn’t have otherwise existed. Remember, Google loves content of authority, so the more links you get, the more likely your SEO performance will improve.
Strategy 2: Increase Brand Awareness and Positive Mentions
With regards to SEO, it’s important to understand that Google pays attention to how people perceive your brand. They use online mentions to categorise you as ‘relevant’ or ‘irrelevant’ for search queries. For this reason, it’s important to build a strong online presence and pay attention to your consumers. Social media is an excellent tool to help you do this. Firstly, it’s the perfect place to post content tailored to your community. Focus on posting things that’ll entice, engage and encourage positive mentions of your brand. You should also focus on consumer interaction. If someone has a question, answer it, as they’re more likely to leave you positive comments or reviews.
Strategy 3: Form Beneficial Relationships
Social media is the perfect place to build beneficial relationships with people of industry authority. By commenting on posts, sharing content and reaching out directly to people it’s possible to build social connections based on mutual respect. This can, in turn, open up otherwise inaccessible opportunities to expand your reach. For example, collaborating with a finance professional in order to release your very own report about cryptocurrencies or pension accounts could result in increased site visits – especially if the other person shares, retweets and praises your work to their followers.
You might also want to build your local SEO strategy by teaming up with local businesses for additional outreach. If you write and post about them, they can do the same for you, encouraging more people to notice and engage with your brand. Similarly, promoting local events relevant to your business will develop positive relationships and could get your content additional links from news outlets and such like.
Strategy 4: Establish Authority
Google’s evaluation of your website’s authority and trustworthiness plays a huge factor in your search ranking success. So it’s important to think about your brand as a whole. It’s not enough to have a well-written website if your social media content is poor. Instead, you need to keep your standards high across all channels so that people know exactly what to expect when they visit your platforms. This will improve the B2C relationship and could lead to a whole host of other benefits, from shared content to word-of-mouth marketing and positive customer reviews as well as organic site traffic from people who want to know more about what you have to offer.
Strategy 5: Boost Content Lifespan and Engagement
It takes time to write good content, so make sure it’s viewed as much as possible. You can do this by sharing quality work to social media. Content should:
- Present a solution to a problem
- Educate someone on a topic of interest
- Entertain a person in some way
- Connect with someone on an emotional level
As an SEO expert, it’s your responsibility to check which content performs the best and to use this as inspiration for other pieces. You could even rewrite the most liked articles with fresh stats. Use Google Analytics to check website statistics regularly and also monitor the analytics of specific social media channels.
For help with your social media SEO strategy, contact Kent social media agency, Whitefish Marketing, today.
