Creating a LinkedIn Profile for Your Accountancy Firm
There are many reasons why you might want to supercharge your accountancy firm’s LinkedIn profile. Perhaps you’re looking to improve your online reputation or maybe you had an online presence that’s fallen flat, and you want to revive it. Whatever the case, the benefits of LinkedIn marketing are plentiful, so here are some useful tips.
Why Create a LinkedIn Company Page?
Firstly, let’s run through why LinkedIn is a good idea for your business. The first thing to mention is that LinkedIn is the world’s largest and most active professional networking platform, with over 55 million companies competing for the attention of more than 720 million users. A well-optimised LinkedIn company page, therefore, represents a huge opportunity to establish your accountancy firm as an industry thought leader and makes it easier to showcase your skills to current and potential clients. LinkedIn is the place to be for lead generation as it’s frequented by decision-makers and those looking for genuine professional interactions, so don’t miss out.
Social Media Marketing for Accountants on LinkedIn
With a LinkedIn presence, you can start to supercharge your profile with these useful tips.
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Make Sure You Have a Great Profile Picture and Banner
Did you know that company pages with pictures get six times more visitors than those without? So it’s a no brainer to resize your logo to fit the platform’s requirements. Using your logo will ensure your accountancy brand is instantly recognisable across all social media channels. The profile banner above your company logo is larger and allows for slightly more creativity. But keep things professional and make sure all images are of the highest quality.
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Write a Compelling About Us Section
If your About Us section is blank or was half-heartedly knocked together during your initial LinkedIn setup process, it’s time for a review. This is your chance to tell people who you are, what you do, where you’re located and what sets you apart from competitors. Use keyword research to create a fully-optimised description. This should include plenty of headers and sub-headers that ensure your content is easy to read. Make sure that your About Us section is on brand and follows your tone of voice documentation. This applies to all social media marketing for accountants, as consumers love consistency and will be confused if you head off-piste with the way you talk to them.
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Post to Your Company Page Regularly
One of the best ways to supercharge your LinkedIn presence is to post to your company page regularly. You can do this in many ways. Firstly, think about creating some thought-leading articles. LinkedIn is a magnet for long-form content and will allow you to showcase your expertise and accountancy knowledge in style. Think about the people you work with and what they search to find you, as this will help to inform the type of content you should write. Don’t also be afraid to also talk about industry news or anything that might benefit the end user. Posting once a week can see a 2x lift in engagement, so it’s well-worth a shot.
Another thing you can do is create some valuable video content. While video gets five times more engagement than static content on LinkedIn, Live Video goes beyond even that with 24x engagement. Like other social media channels, LinkedIn Live Video allows approved members and Pages to broadcast live video content to a LinkedIn profile, LinkedIn Page or Event. This is a good opportunity to interview experts, talk about services in detail or go behind the scenes at your business with a ‘meet the team’ opportunity.
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Grow Your Audience
If you’re planning to post great content to your LinkedIn account, you want people to see it. Growing your audience is therefore important. Start by connecting with clients you’ve already worked with and encourage them to interact with your posts. You can also reach out to the followers of competitors or engage with industry posts to help you get noticed as a brand.
LinkedIn also allows you to target your posts to a specific audience for maximum attention and engagement. By choosing a specific region, language, industry and other targeting details, LinkedIn will automatically direct your content to the right people. You can also draw people in from other social media channels. If you’ve a strong Facebook or Twitter presence, for example, why not post a snippet of an article to each site and encourage followers to head to LinkedIn to read the whole thing? Hooks like this can also grow your LinkedIn presence. Keep a look out for content shares, likes and comments, as you might be able to reach out to those who are interacting on a one-to-one level.
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Boost Your Credibility
As an accountancy firm, it’s really important to show your credibility. After all, you’ll be handling people’s finances and need to be trusted by consumers. One of the best ways to do this is to ensure everyone in your accountancy firm has their own well-optimised LinkedIn account complete with a profile picture and an excellent description of their experience. They can then list the accountancy firm as their current place of work, which in turn makes it easier for people to carry out research of the company and who works there. Putting faces to a brand makes it much easier for consumers to connect and seek out your services.
For social media services for accountants, contact our marketing professionals for accountants at Whitefish Marketing today.
