Using Social Media for Keyword Research
As a Kent SEO agency we know how important keyword research is. It’s the foundation of search marketing. Social media can help you to find some great keywords, from long-tail to high-traffic keywords. Here are some great ways to use social media for your keyword research.
Use Facebook Ad Targeting Options
Facebook is the world’s largest social network. It offers enormous reach and a highly engaged audience. One of its greatest strengths is its trailblazing targeting options. Use Facebook’s audience profile data as the starting point of your keyword research. Target audience based on hundreds of parameters such as demographic data or specific interests. Another tip is to use Facebook groups which are a great source for key terms. Don’t forget to look out for “popular topics” in groups for keyword ideas too.
Keyword Research for Twitter
Twitter’s internal search algorithms make keyword research easy. The search functionality means you can find relevant content easily regardless of whether people are using dedicated hashtags or not. Twitter is great for trends as it moves in almost real-time. Find interesting topics by heading to the “explore” section. Twitter’s Analytics platform offers insight into how keyword data can be leveraged for greater reach. Audience data can be accessed via built-in analytics tools. You can also do your social media keyword research by searching directly for specific keywords and phrases.
Both Facebook and Twitter lack built-in keyword research tools, so use them as your starting point.
Keyword Research for Instagram
Instagram, although owned by Facebook, is quite different. It still relies heavily on hashtags in terms of content discovery. This abundance of hashtags lets users find relevant content. Like Facebook and Twitter, Instagram lacks a dedicated keyword research function, but it’s great for finding content. It helps you find keywords you want to target, then you can take a look at what other users are doing. There are tons of keywords you can use. You can also access what other topics users are interested in.
YouTube Autocomplete for Keyword Research
YouTube is the second most popular search engine. Use “wildcard” searches and include an underscore character (‘_’) in place of a missing word. YouTube will then offer suggestions. This is very similar to Google’s autocomplete search function. Or you can simply start typing a keyword and the autocomplete will fill in the blanks with relevant keywords. It’s a great source for topic ideas and SEO keywords.
Pinterest for Keyword Research
Pinterest is a useful tool for long-tail keywords. Type in a search term and you’ll get back a list of long-tail keywords that you can use for content creation and SEO. Use Pinterest autocomplete for more suggestions and additions to your core keyword.
Conclusion
Performing social media keyword research is a great way to gain an advantage over your competitors. As a leading Kent SEO agency, we would recommend leveraging these tips so you can gain domain authority from the most popular social networking sites to promote your brand.
