Amazon Video Ads Launching on Mobile App

Amazon is set to launch video advertising spots, in a bid to get a slice of the digital advertising pie, Here we take a look at what we know so far…

A Guide to Creating PPC Landing Pages

The number of businesses now incorporating PPC into their digital marketing strategies has risen over the past few years. However, many of these are finding it frustrating that they are not getting the return on investment they expected. Why? Well it’s a simple case of poorly optimised landing pages.

The Merits of PPC for Quick and Instant Wins

On the first day of Christmas, the Whitefish Team gave me – some tips on PPC… Welcome to day one of our special 12 days of Christmas feature; a series of micro-blogs with nuggets of marketing advice for all your digital needs. To kick things off, we are looking at PPC and how to make […]

Understanding AdWords – The Basics of PPC

PPC Key Pointers So, you’ve yet to embrace Google AdWords but have heard it’s important to your digital marketing strategy. Fear not, understanding AdWords isn’t as tough as you might think and you can get to grips with the basics of PPC with a few key pointers to get you going.

10th Day of Pre-Christmas Marketing Think Socially

Consider utilising social media marketing to encourage present idea sharing. The perfect way to spread the word at Christmas.

1st Day of Pre-Christmas: Prepare your PPC

The first instalment of our “12 Days of Pre-Christmas Marketing” sees us focusing on your PPC campaigns for that added tactical advantage.

Not Provided arrives to paid search

Paid Search now to be targeted by Google’s “Not provided” category. What does this mean for future transparency of our PPC campaigns?

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