Whitefish Wednesday – 10 things to include in your blog article
Welcome to another one of our Whitefish Wednesday videos. My name is Chris Surridge, I’m the director here over at Whitefish Marketing. For those of you who don’t know us, we’re a digital marketing agency and we specialize in the accountancy services sector and we specialize in helping accountants to generate more leads well throughout the whole of the UK, clients from Folkestone all the way up to Manchester.
So anyway, today, what we’re here to have a chat about in today’s Whitefish, Wednesday video, we’re going to talk about 10 things to include in your blog article. Blogging is something which a lot of our clients and a lot of accountancy firms go about doing, often they have news articles, blog articles, so on and so forth, white paper downloads, whatever it might be.
They have a lot of content on their site in some sort of blog format. So today I’m just going to talk to you about the 10 things that you should be including in every one of your blog articles, okay.
SEO Title Tag
First and foremost, at the title tag, your SEO title tag is the most important thing on the page. It tells Google what the page is all about. Just like you have a book in the library, you need have a title on the front cover of that book. Otherwise, frankly, nobody would have a clue what the book’s about, without having to actually read through it all. So your SEO title tag is very important.
Optimise the URL
Next, have a look at the URL as well, and try to incorporate your main keyword in the URL, if possible. Don’t have a long URL either, try and keep it short and sweet. If you’ve got a long title to add, try to cut it… A long title I should say, or the blog title, try to cut it down to incorporate the URL.
H1 Title Tag
Next we’re going to have a look at the header one title. That is obviously probably going to be whatever your blog title is about, okay? In this case here, we’re calling this title of this document here, 10 things to include in your blog article. That there would be my header one title. The other thing about it as well is you can only have one header one tag. So please bear that in mind. We do come across websites and web pages and blog pages where they have more than one header one tag, and that’s a no, no. So you’ve got to have one header one tag on there.
Multiple H2, H3 Title Tags
Then you can have multiple header two, header three subtitles and breaking these things out and breaking out your content into good paragraphs, good digestible and easy to read chunks of paragraph and chunks of text that someone can read easily.
Content Volume
In terms of the actual total volume within the content, you want to be looking at no less than 500 words, I would say, and probably no more than 1800 words. There is a study that says that the optimum number of a word count is something like 1500 to 1800 words.
That’s still quite a lot of words there, but people will have to take time to go and read through all this at the end of the day. So you’re optimizing your webpage, but also someone here has to read it. So I would say anything between 500 and 1800 words is what you should be aiming to achieve on your page.
Using Internal Links for SEO
Now, next thing there, is internal links. If you’ve got so much content there on your web page, then lets cross-link this to other area. Within your website, you might be talking about something to do with inheritance tax or state planning, why don’t you link to your inheritance tax page, or to your tax services page if you’re an accountant, for example.
External Links
External links, again, linking externally. Now you don’t necessarily always want to go ahead and do this because linking externally does, in essence, take someone away from your webpage and from your website in its entirety. But also it shows to Google that you have got a valuable source of information here on this page. And subsequently linking out to third party external sources can prove beneficial.
I’m talking about linking out to relevant external pages, such as HMRC, for example, or to a Wikipedia page, explaining a particular piece of jargon, so on and so forth. So linking out to external links there can be of some benefit to your webpage.
I’ll just suggest that you open it up in a new tab, whatever you do, so that way people can still revert back to your webpage if they want to.
Remember your Call To Action
Ultimately a call to action and upside the bottom of your text, even no matter what your text is about, you should actually go ahead and have a section there about look, if you’re interested in getting in contact with us to learn more about particular services that we can provide, get in touch with us at ABC, blah, blah, blah, blah, one, two, three, okay. So have a call to action there, have some upsell at the bottom of your text.
Making yourself the Authority of your Subject
And lastly, try to link to relate to the blogs. Again, this helps with some internal linking there, or try to link to other blogs as well that you’ve written for. That there helps provide people with a more cohesive journey when they’re on your webpage, looking at one article and looking at another rated article, and then all of a sudden you start to become an authority in that particular chosen subject. And people have a lot more instilled trust with your page.
So, simple as that. 10 things there to include in your blog article. Again, title tags right away down to the links in related blogs. We’ll have this up on our website blog on the Whitefish Marketing blog. So if you can see this in more detail and jot down some notes.
Any questions, just drop us a line, hello@whitefishmarketing.co.uk. Or give us a call 01303 720288. Simple as that, just give us a shout, otherwise we shall see you at the next Whitefish Wednesday video, many thanks.
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