Whitefish Wednesday – SEO Title Make Up
Welcome to number one of our Whitefish Wednesday videos. My name is Chris Surridge, I’m the Director here at Whitefish Marketing. We’re a digital marketing agency. If you have any questions at all please drop us a line. Hello@whitefishmarketing.co.uk, and hopefully we can answer them.
So today, what we’re going to be talking about. This is just a very, very quick, short video today. We’re going to be talking about an SEO title makeup, which is to say how your SEO title should look like when inputting into your CMS pages. So there’s four core elements here, which we want to talk about here. First of all, let’s have a chat about the length of your SEO title. It used to be based on a certain number of characters. Now that has changed. So it used to be 65 to 70 characters long, now that’s changed into a certain set of pixels.
What SEO tools to use
If you’re using something like Yoast as a plugin on WordPress, it’ll go ahead and tell you when you’ve actually exceeded that amount. If not, try to use something called SEOmofo, which is another great tool, and there it has an SEO snippet optimizer, so that way you can actually snippet your SEO title phrases and your message descriptions and see how they look before you enter them onto your website.
So, with your title tag. Now, as I said, it used to be 70 characters, now no longer, it’s down to the pixel width there. Because someone like a W for example, is wider than the letter I. Someone like M is wider than the letter A subsequently, they need to take that into account. But what do you put into your SEO title tag?
The structure of your SEO title tag
First thing, it should be unique for the page. So whatever the phrase is or whatever the sentence is that you’re trying to put in there, try to keep it short, try to keep it sweet, but you want it to be unique and relevant for the page. Your SEO title tag is probably the most important aspect of your SEO markup for the actual page, because it’s like a title on the front of the cover of a book. It tells the audience what that page is all about. So unique for the page, that’s the first thing.
The second thing, adding in your main keyword. Try to add in your core keyword for the page wherever possible in this particular format. If you’ve only got space for your unique keyword and your main keyword, then keep it as that. If you’ve got space, then look to put in your location. Your location is great for a localized SEO. So try to put in your location.
And lastly, if you have got space again, put in your brand as well. It’s as simple as that. So we might have a web page which is talking about tax services. So you might want to call it tax services, piping. Tax services might already be the keywords, that are the main keywords, so we don’t have to double up on that. Tax services at Folkestone, Whitefish Marketing, for example. If we can incorporate all of those kinds of things into that space, that is brilliant. But just to recap again. Unique for the page, main keyword, your location tag and your brand. And that is what goes into the SEO title makeup. Simple as that.
Any other questions, just drop us a line. We’re always here to help. And hopefully we’ll see you again on another one of our Whitefish Wednesday videos. Many thanks.
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