What does off-page SEO look like?
If you want to rank your site on Google and increase your brand’s visibility and organic search traffic, you need to be looking beyond your own site – and this is where off-page SEO comes into play. As the name suggests, off-page SEO is all SEO activities that take place outside of your own website. It’s all about boosting your site’s authority, building trust and boosting the relevance of your brand without actually publishing content to your site.
Updates to your website are referred to as on-page SEO. But this article focuses on efforts that take place on another site or platform. Let’s break it down further.
Off-Page SEO Tactics That Work in 2020
If you’re asking, ‘What is off-page SEO’? you’re on the right track and will find yourself navigating to the many tactics that’ll work in your favour for 2020. These include:
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Link Building
Google’s algorithm holds websites with quality backlinks in high regards. So a large part of your off-page SEO strategy should revolve around link building. Links from websites of authority help to boost the authority of your own website – like a vote of trust from one site to another. Therefore, the overall goal should be to earn links from authority sites. This will require some research using backlink analytic tools.
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Content Marketing
Google ranks sites based on its understanding of a brand. So, the more you can promote discussion around your brand, the better. By having content on your own site and other sites, you can create an off-page SEO strategy that basically says, ‘Hey Google, I’ve got authority and am in demand.’ Posting blogs, infographics, images, survey, studies, whitepapers, e-books and such like to other platforms can increase brand searches. Google Trends will help you track interest in your brand.
The first pages of a brand search query indicate how well Google understands your brand. Brand building efforts with the help of content marketing will help Google to understand your credibility which will in turn improve your overall digital reputation, especially if someone searches your brand name directly. Content marketing is key for SEO.
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Digital Press Releases
PR is the link building strategy of choice for many brands, helping to assert authority across the web without posting to your own website. A good PR campaign can also increase brand awareness and brand searches, put your business in front of your target audience, drive referral traffic and position you as a thought leader in your specific industry. This helps to build trust and make a name for yourself in a specific sector.
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Local SEO
Optimising your Google My Business page is an important off-page SEO tactic. After all, if it’s not your business showing up for local SEO searches, it’s your competitors. Local off-page SEO is important considering 46% of all Google searches are looking for local information and 4 in 5 consumers use search engines to find local information.
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SEO Citations
Citations are business listings which reference important information such as your business name, address and telephone number. If you’re looking to rank for geographically target search terms, citations are incredibly important as they’re considered one of the main off-page ranking factors. The key to this off-page SEO strategy is to ensure your details are correct and consistent in order to avoid confusion and shake up your credibility.
Have professionals conduct your off-page SEO strategy
Off-page SEO is an effective way to grow your business. For a reliable Kent SEO agency, speak to Whitefish Marketing today about off-page SEO tactics. Call on 01303 720 288.
