Business and Implementing a Digital Transformation

We keep hearing the term digital transformation being batted about and the importance of it for businesses in this digital revolution, but what does it actually mean and what are businesses are expected to do to implement digital transformation?  

Digital transformation is the adoption and integration of digital solutions to solve traditional problems. Examples of digital solutions include artificial intelligence, big data, the internet of things (IoT) and cloud services. The aim is to deliver value to users through the use of digital technologies, ultimately resulting in a more streamlined business. This of course paves the way for growth.

But digital transformation is not just about the implementation of technological solutions. It’s about a mindset change – fundamentally understanding how to adapt your operation to new technologies rather than just integrating them. It’s about preparing your business and its people for the introduction of new solutions and shifting to a new way of working.

Why Is Digital Transformation Important?

The CIO Agenda from Gartner suggests digital business will represent an average of 36% of a business’s overall revenue by 2020. Through streamlining operations, providing in-house digital tools to staff and improving systems and processes for your customers, you can reduce costs and maximise profits – results that any business would aspire to achieve.

Digital transformation can also make your enterprise more secure, minimising risk from security threats and outages.

Implementing a Digital Transformation Strategy

Technology is at the forefront of digital transformation, but what drives this is strategy. This needs to be an adaptable plan that incorporates changes in technology and new developments, in order to be current. Digital transformation does not just apply to the introduction of digital technologies and processes, it’s also the ongoing refinement of these aspects.

Planning a strategy isn’t easy. In order to execute one successfully, you need a combination of forward-thinking people willing to take an element of risk to drive the business forward, as well as technical skill sets, development resources, change management teams and data analysts.

Gartner conducted a survey on 460 executives. 62% said they had a management initiative or transformation program to make their business more digital. 54% said that their digital business objective is transformational, while 46% said the objective of the initiative is optimization.

digital transformation garter

Executive attitudes to business transformation
Image: Gartner

Where are you in the digital transformation process? Whitefish Marketing is an established Kent based digital marketing agency with expertise in helping businesses to digitise, offering SEOPPC, website development and social media management. Give our friendly team a call on 01303 720 288.

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