PPC provides a strong boost to your sales, quickly and cost efficiently, with measurable KPIs and full transparency.

Also known as paid advertising, PPC stands for Pay Per Click. It means precisely that; you advertise your product or service and you are only charged each time your advert is clicked on by a viewer. PPC is a generic term, but can be carried out in a variety of methods and across multiple platforms. The most common of which is Google PPC, where your adverts appear at the top of search results.

Other mediums and variations of PPC include Facebook (and other social PPC), remarketing (a more advanced version of PPC), display network advertising, YouTube video promotions and much more. In all cases, PPC works on a bidding system, like most auctions. You set your preferred limit and amount you are prepared to pay for each visitor click, and if your are higher than the next competitor, your adverts will be displayed above theirs. (There are other conditions, which will help you rank higher, but this is a simplified explanation).

Benefits of PPC

There are numerous benefits to PPC, potentially too many to list here, but these are the most important (speak with our advisors for further discussion into the full benefits of PPC campaigns for your business)

Transparent KPI and measurable ROI
Perfect accompaniment to support SEO activities
Instant gratification, campaigns live as quickly as 24hrs
Full control and management of budget
Vast coverage of keywords and search phrases
Geo targeting to a particular radius
Device targeting
Target by time of day
Instantly reactive to search intent
Perfect for tactical campaigns
Start, pause, stop instantly
Optimise campaigns that work, switch off those which aren't. Very flexible.

Some Key Reasons for Our PPC success

  • Strong expertise in the field.
  • We facilitate and manage campaigns ranging from £1,000 per month, to £100,000 per month.
  • Our team are on the avant guard of ensuring the latest best practices in PPC are met.
  • Our management team monitor your campaigns throughout the days and weeks, not just at end of month, to ensure progress is kept in line with targets.
  • We strive to expand your visitor traffic, whilst improving the ROI efficiency. We have in the past taken over previous PPC campaigns and helped significantly reduce costs and unnecessary expenditures for our clients.

Our PPC Methodology - How We Approach Campaigns

Planning & Strategy
Accounts Setups
Keyword Optimisation
Creative Optimisation
Landing Page Optimisation
Bid & Budget Management

Some Key Reasons for Our PPC success

At Whitefish Marketing we have extensive experience in paid advertising, and have the ability to tailor a paid strategy that targets the correct locations and keywords for desktop and mobile devices, as well as create engaging graphics for effective display advertising.  As part of our paid services, we'll even develop suitable landing page and deliver comprehensive KPI reports, enabling you to see where your budget is successful and where your campaign is performing best.

Contact us in our Kent office on 01303 720288 to find out more about our PPC marketing services and how we can help create and optimise your adverts to secure more traffic and sales for your business.  For further related Search Marketing services, click here for Kent SEO ServicesContent Marketing, or Digital PR.

Case Study

Vanwise Group

Vanwise group approached us to take control of their ppc activity. We started from afresh and built the new campaigns from scratch. The result was a huge improvement to both leads and cost efficiency. We reduced the cost per lead, cost per click, and improved their overall visibility in Google.

Our recent PPC projects

Get in touch

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Kent Office

The Workshop, 32-40 Tontine Street
Folkestone, Kent CT20 1JU
01303 720 288

London Office

3rd Floor, 86-90 Paul Street
London, EC2A 4NE
020 8720 6805

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