Unquestionably VR (virtual reality) is at the forefront of technological innovation when it comes to cutting-edge marketing content, but are we really ready for it?
As consumers it would seem we are much more familiar with this kind of technology than as marketers. Put your consumer hat on – we know as end users how to use it but with our marketer’s hat on, we are a little stumped on how to integrate it into our digital marketing strategies, indicating we need to play catch up if we want to engage potential customers.
The digital marketing industry is evolving fast, utilising new and engaging ways to deliver exciting, dynamic campaigns to content-hungry consumers. Many brands are moving with the times to reap these rewards, whereas many are being left behind.
Brands who have not adopted VR into their digital marketing strategies are certainly not alone. There is quite a common belief that VR is difficult to produce. It’s a complex avenue that requires technological wizardry to create something of good quality. These skills often don’t exist in-house and outsourcing to external specialists can be costly.
Admittedly I have heard one or two companies say they feel intimidated by VR. Others feel it’s too new, favouring more traditional forms of digital marketing and vowing to ‘wait a bit’ to see how the landscape changes. But doing so runs the risk of hitting the market too late.
Making advertising fun
The benefit of VR is that it places the user in the experience. AR (augmented reality), a similar entity is where content is placed in the real world using a device like a smartphone camera. Whilst slightly different, they both share the common theme of personalising experiences.
Both VR and AR are very visual, enabling the user to visualise a product in context. This forms a much deeper connection and pushes up conversion, driving a healthy ROI.
There’s no doubt that VR is super cool. A potential customer can virtually tour a holiday destination or a property for sale. They can see how a new bathroom suite might look in an existing space within your home or visualise how an outfit might look on you. It gives the user a simulation of real experiences to connect with.
The future of marketing
VR is already being adopted as a mainstream marketing tool for many businesses and it is worth considering if you want to get the edge over your competitors. You don’t need to understand how VR is created, but you do need to have a strategy about what you want it to achieve.
In coming up with ideas for VR for your business’s marketing strategy, why not hold a company Hackathon to get people’s input from different areas of the business? We are all consumers of content and if we can step into the mind-set of a customer, we can decipher what they might want out of this cutting edge technology.
Admittedly easier said than done – after all, if we could completely predict every customer need all of the time we’d be winning…and as we all know in this digital marketing arena, that’s a tough gig.
For more information on content marketing, get in touch with the Whitefish Marketing Team. We are a Folkestone based digital marketing agency, servicing the Kent and South-East, offering a range of online marketing services from SEO, PPC, website development and social media management.