Understanding the 3 Core Bosses of SEO
When it comes to SEO ranking factors, there are 3 core “bosses” to consider. Looking at what you are doing and why you are doing it is very important to get the outcomes you want. Here are the three bosses of SEO.
Boss 1: What You Are Promoting
The first boss is what you are promoting, your business. These include looking at your SEO from a broader lens before diving into tactics.
Key Metrics and Goals
You’ll have to look at your business goals before you look into your SEO ranking factors. Know your KPIs, and priorities. For example, if your aim is to get more visitors to your website, it’s advisable to look at the highest funnel sorts of information.
Competitors
Taking into account your direct rivals is vital. In addition, there are also informational rivals, who might be supplying info to your viewers. Always keep an eye on your competitors.
Resources
Next look at the resources that you have. If you don’t have time for SEO then you might want to outsource it. (Why not get in touch with us if you’re looking to outsource your SEO) Also if you don’t have the right talent for specialist SEO activities such link building you may want to partner up with an agency that does.
Brand Identity + Recognition
This determines the types of content you go for. You must make sure it aligns with your brand image and corporate guidelines in the long run.
Area of expertise
Bet on your expertise when it comes to providing information to your audience. If you have information that you might not know then collaboration can be key. Expert information is important when it comes to SEO ranking factors.
Strengths
This is related to expertise, but this is in terms of what talents and skills you have. Bet on your strengths and collaborate or outsource with your weaknesses.
Time in Business
Your time in business matters when it comes to SEO. A brand-new website would be completely different from one that has been running for ages, in terms of how much Domain Authority it will have, how much trust it has built up with Google etc.
Boss 2: The Searchers
The next SEO boss is your searchers. These are your customers. Create content based on the needs of your customers. The best way is to start with the persona.
Search Intent and Relevance
Once you’ve identified the persona it’s time to look at what your user is looking for. Do a quick search for your ideal keyword and see what users need and what matches their search intent. Once you’ve done this you can create the right content to meet your customer’s needs.
Topics, not Keywords
Focus on topics, not keywords. Try to make each page on your site cover a topic instead of stuffing your page with as many keywords as you can.
Psychological and Socioeconomic factors
When you’re creating content and trying to boost your SEO ranking, always look at the psychological and socioeconomic factors. What is your audience struggling with right now?
Boss 3: Search Engines
The last rule of SEO is search engines. In order to win SEO, you need to understand that search engines are businesses too.
Business Model
To help SEO ranking factors try to create content that is valuable and indexable to search engines. Content that the search engine searchers think is valuable.
Using Internal Links
Links are important internally within your site. Make sure you link pages that have high traffic to ones with less traffic too as this helps with SEO.
Ongoing SEO Updates
SEO is not stagnant. It’s a constant and dynamic thing so keep an eye on it.
This is just a very simple summary of what to look out for and consider when conducting SEO activities for your business. If you are seeking professional SEO advice, why not call us for a free discovery call, and let us see if we can help you meet your goals. Call Whitefish Marketing on 01303 720 288.
