Some handy SEO tips and tricks
If you want to improve online visibility and direct traffic to your website organically, SEO is a go-to strategy and one that can help you rise above competitors. Done well, SEO can save you money on more expensive PPC campaigns and get you ranking on the search engine results pages (SERPs) for specific, business-related terms.
With this in mind, here are some SEO tips and tricks to drive your SEO strategy forward and improve both conversions and ROI.
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Focus on long-tail keywords
Many businesses choose short, obvious keywords with a super high search volume. This is all well and good as it’ll improve the relevancy of your site, but it won’t do much to set you apart from competitors with similar offerings and a similar keyword strategy. Long-tail keywords, on the other hand, will help you to rank for much more specific searches. Indeed, long-tail, low volume keywords that are niche-oriented with very little competition often result in higher conversions as they meet the needs of the consumer bang-on.
You can find long-tail keywords by looking at Google suggestions at the bottom of a search. Or by looking at what else comes up when you type a specific search into the Google search engine before pressing enter. It’s also wise to look at the top-ranking pages for specific words to identify any long-term phrases that you can adapt for your own strategy.
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Cater to voice searches
Times have changed in recent years with voice search accounting for 50% of all search queries. So from an SEO perspective, it’s really important to cater for this development. One of the best ways you can do this is to tailor content for Position 0 also known as features snippets. These appear above the very first SERP result and typically answer search questions. Indeed, Google introduced features snippets to cater for on-the-go queries and voice searching. To help your content rank for voice searches it’s a good idea to use a question and answer style format that makes it easy for Google to pull your content into Position 0. Your entire website doesn’t have to rank highly for you to hit the Position 0 jackpot which is why optimising all content is beneficial.
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Have a multi-pronged strategy
SEO isn’t just about popping a few keywords into your content and hoping for the best. In an ideal world you’ll have a multi-pronged strategy that includes on-page and off-page SEO tactics. On-page SEO tactics involve on-page strategies such as content marketing, keyword optimisation, images and page speed. Off-page SEO, however, involves off-site activities such as link building, guest blogging and spending time on branded social media.
While on-page SEO is all about driving traffic organically to your site by using the correct words and phrases and optimising things such as headers, imagers, forms, URLs and the overall page layout, off-page SEO can help to build brand trust – particularly by gaining backlinks from sites with high authority. The best way to build backlinks without looking spammy is to form strong relationships with expert content creators who will provide quality links back to your site. Content is key and by being associated with or producing useful content, you’ll be deemed a more credible source by search engines.
For a reliable Kent SEO Agency, speak to the Whitefish Marketing team today about your SEO requirements and get access to expert SEO services.
