Converting Visitors into Leads
A strong online presence is vital to your marketing strategy. This means setting up and publishing a website that not only attracts visitors, but converts these visitors into leads. To achieve this you’ll need a website that’s fully optimised for conversion. But what does this mean exactly and how can you nail those all-important sales?
- Improve the Loading Time of your Website
We live in a world with super high expectations and low attention spans. People are not prepared to wait for content and will be irritated by slow loading times, so make sure your website loads in three seconds or less. This will reduce the bounce rate of your site, which in turn could improve your Google rankings. After all, Google prioritises sites that provide information quickly and efficiently. Use tools such as Google’s PageSpeed Insights to measure your site load time and identify areas to work on. Quick fixes could include compressing image files and reducing HTTP requests.
- Test and Optimise Your Website Regularly
Your website must always be under review to ensure it performs at its best. Trial your website on different browsers and devices and make sure it’s fully optimised for mobile. It’s also a good idea to test various layouts and designs to see which options convert better. You can play around with headlines, positioning of calls to action, adding video content and more to see if you can enhance conversion. Small changes can make a huge difference, so be sure to prioritise website development for your accountancy firm, and A/B test changes to be sure they’re beneficial.
- Include Clear, Concise Calls to Action (CTA)
Every accountancy website should have clear, concise CTAs as these convert visitors to leads and then into customers. You don’t simply want people to browse your content without progressing further down the sales funnel. So encourage them to take the next step by placing clickable CTA buttons in strategic places. This could be something like ‘choose your package,’ ‘contact us today,’ ‘get a quote,’ ‘speak to our team,’ or ‘sign up to our newsletter.’ Colourful CTA buttons also capture attention and encourage people to take the next step.
- Create Specific Service Pages
By creating specific service pages, your offering becomes crystal clear to visitors. You don’t want web users to have to hunt for information, so ensure they can easily access the content they need. Each service page should feature unique selling points (USPs) and CTAs. You might also want to include video overviews of the services you provide or customer reviews to enhance your strategy. A marketing agency for accountants such as Whitefish Marketing will be able to provide you with the right strategy for your business.
Whether you’re looking for SEO strategies for accountants, web design or high-end content, Whitefish Marketing is a go-to agency for both start-ups and established firms alike.
