SEO is absolutely fundamental for your Digital Marketing success. It forms the building blocks for the rest of your digital marketing strategy.
For many businesses operating in the online sphere, SEO is a marketing essential. At Whitefish Marketing we specialise in SEO for accountants, developing and implementing effective strategies to improve our clients’ rankings in search results and positioning them as an authority within their sector.
What is SEO?
Search engine optimisation, or SEO, is the practice of improving a website’s ranking in search engines such as Google or Bing. This is achieved through a combination of website technical updates, production of content and gaining quality links from other trusted websites.
SEO is typically a long term marketing practice, as it can take up to 6 months to start seeing the benefits. Many businesses see it as an online staple, supplementing with PPC or display advertising. In the long run, SEO is one of the most cost effective forms of online marketing.
SEO technical audits
All good SEO agencies will begin by executing a thorough audit of your accounting business’ website. This will look at aspects in the code, content, meta data and link profile to determine what work is needed to improve your visibility in search engine results. This forms the basis of your strategy moving forward.
SEO content copywriting
In order for the search engines to properly determine what your business is about, it’s necessary to incorporate SEO keywords for accounting into your copy. Specialist SEO copywriters can include relevant terms into your on-site content in a way that doesn’t detract from user experience, as well as providing articles, blog posts and more for external use.
Local SEO for accountants
Local SEO focuses on improving your website’s visibility in searches that are made by people in your region or who use a relevant location term in their search. It encompasses development and management of a Google Local page, optimisation of content for location-based terms and building relationships with other local businesses. Most customers looking for a professional service provider, such as an accountant, will search within their local area. If you as an accountancy business do not have a strong local presence and visibility, then you are missing easy wins and potentially losing clients.
Why is SEO for accountants fundamental to your practice?
Investing in SEO for your accounting firm will give you an edge on competitors who do not use it. Not only will it help to raise your profile in organic search results, thus increasing brand awareness, it will also help to bring in relevant traffic from a range of different search terms.
Implementing an SEO strategy will give search engines – particularly Google – signals that your accountancy business is an authority in its sector and trusted by other websites. This means that for relevant keywords, your business will begin to gain a higher position in results, driving more visitors and subsequently more conversions.
From a cost perspective, SEO is one of the more effective forms of digital marketing. As mentioned above, it takes some time to see the initial benefits, but as a long term part of your strategy, it’s more cost effective than PPC, display and print advertising, and often generates a lower cost per lead and a better return on investment.
Why do you need an agency to help with SEO
Many accounting firms can handle the basics of SEO themselves, but it’s a competitive world and to ensure success, it’s advisable to have an agency’s assistance. SEO, by nature, is a time consuming practice, requiring continued keyword research, technical improvements, outreach to other related businesses and personalities, and monitoring. In addition, search engine algorithms change regularly, (Google potentially make 500-600 changes per year) making it imperative to keep up to date on the latest releases in order to remain competitive.
Employing a specialist agency to develop and implement SEO for accountants means all of this is taken care of, leaving your employees to focus on their strengths. An SEO agency will work with you to achieve your business goals, providing support to your developers and marketers, finding new opportunities, suggesting site enhancements and making connections to relevant sites.
Why choose Whitefish Marketing for your accountancy SEO marketing?
At Whitefish Marketing, we have experience in providing SEO for accountants and have taken time to understand the industry as well as our clients’ roles within it. We offer a high quality service, paying close attention to detail and working with our clients to achieve better visibility, engagement and conversion rates. We pride ourselves on ethical and approved techniques, and have the ability and motivation to ensure all the latest best practices are adopted quickly.
Before developing an SEO strategy for your accountancy practice, we’ll sit down with you to understand your business service and target audience, and learn about any obstacles affecting your current marketing efforts. We’ll also assess and audit your website and main competitors to learn where and how we can make lasting improvements. Finally, we’ll agree on a set of goals and create and implement a marketing strategy over 6-12 months to achieve them.
How will Whitefish Marketing measure SEO performance?
In order to monitor the success of your campaigns and learn from previous activity, we analyse and report on a monthly basis. You’ll receive a KPI report that clearly shows the progress of your key metrics, from which we can determine seasonal trends or identify areas for improvement. Although we consider traffic and lead generation metrics to be more important, we can also report on the positions of keywords.