Websites for Accountants
Your website is often the first point of contact with new clients - make sure you get it right!
At Whitefish Marketing, our experienced website designers and developers can create clean, professional websites for accountants and accountancy businesses
WEB DESIGN AND CORE FUNCTIONALITY
Responsive web design
The look and feel of your website should reflect your business ethos, and it should be easy for potential and existing clients to use. With mobile and tablet usage growing daily, a key requirement is responsive design. A responsive site has the flexibility to change depending on the user’s screen size, and is easy to navigate across all platforms. Whitefish Marketing will design websites for accountants, incorporating responsive design which looks good on any device.
Your brand is an important part of your business and we’ll work with you to provide a striking yet professional website design that follows your brand guidelines and messaging. We can use royalty free images across the site, or combine these with your own images where appropriate.
Micro pages for each office location
To help potential clients find you easily, we’ll include micro pages for each office location. This will enhance your Google Local listings and enable you to detail individual services at different locations.
We take the time to keep up to date with industry best practices, and employ the most intuitive layouts so that your clients can navigate with ease.
Synchronised social media
If you’re active on social media, we’ll synchronise your website with your accounts and feeds so that your clients can get the latest updates while browsing your content.
Search facility on each page
It’s important to have a search facility on each page of your website so clients can use it whenever necessary without leaving the page they’re on. At Whitefish Marketing, our sites incorporate this function, enhancing the user experience and helping you to better meet clients’ needs.
Full CMS functionality
We believe in giving our clients the freedom to add and amend their web content as they see fit. By incorporating a content management system (CMS) into the site, you can have control over your pages and make changes when necessary, rather than having to wait for agency SLAs.
By adding a fully set up blog to your site, we can facilitate the regular posting of articles and news relevant to your accountancy business. If there’s no-one in-house to run the blog, we can even supply the content for you.
OPTIMIZED FOR ACCOUNTANCY DIGITAL MARKETING
Your website is the foundation for your marketing activity; without a strong site your results may suffer. At Whitefish Marketing, we build websites for accountants with this in mind, so you can be sure of a platform that performs to a high standard.
SEO Architecture research
The architecture of your accountancy website is key to its performance and to a positive user experience. Our SEO experts work with our designers and developers to ensure the structure of your site is SEO friendly and intuitive for your clients.
During build, we’ll incorporate the basic SEO elements that will ensure your site has the best chance of succeeding gaining visibility after launch. We’ll add in meta data, check the robots.txt files, create sitemaps and more for optimum exposure to the search engines.
LEADS & ENQUIRY CONVERSIONS
Developed for lead generation
Believe it or not, tiny changes to elements of a page can make all the difference to conversion rates. We’ll employ best practices when placing your accountancy website’s calls to action, and use tried and tested wording and colours to optimise lead generation.
Bespoke enquiry forms
Not all businesses want the same information when their clients make initial contact. We’ll consult with you and create bespoke enquiry forms that will enable you to deal with queries quickly and efficiently, while gathering the necessary data to communicate with clients and prospects. All enquiries are stored in a database in backend of website for security.
Live chat functionality
Live chat is a proven method of increasing conversions, and we can install this functionality on your site, should you require it.
Responsive telephone numbers
Responsive telephone numbers are essential for effective call tracking. We can work with your telephone provider to incorporate these into your website.
Accounting software integration
Our developers are able to integrate your site with Portal and Cloud accounting software. We can ring fence your clients within your own site, which adds value for them and helps you to increase loyalty to your business.
Whitepaper download functionality
Enabling your clients to download whitepapers that your business has produced helps you to assert yourselves as an authority in your sector, and provides more value to your users.
Tap to call feature
The tap to call feature enables mobile users to call your business to make an enquiry with just the touch of a button. This is a popular and useful tool for people browsing on smartphones and can increase your conversion rate.
WEB PERFORMANCE, MAINTENANCE & KPI REPORTING
Synced with analytics tools
To make the monitoring of your accountancy website smooth from launch, we’ll put in the necessary code to link it to your Google Analytics and Google Search Console accounts.
Reporting and goal tracking
If necessary, we’re happy to set up your Google Analytics dashboards, create reports and add in goal tracking before launch so that everything is working from the day you go live.
Multi-platform and multi-browser testing
Testing is one of the most important parts of a web release, so it goes without saying that your site will be tested on multiple platforms and browsers before launch. We’ll ensure the design and functionality is consistent across recent devices and browsers, according to best practices.
Secured servers and regular maintenance
We host our websites for accountants on secure servers which are regularly maintained to ensure continued high performance and satisfactory site speed. In addition, it’s important for the credibility of your site that it’s not hosted in an bad IP ‘neighbourhood’ i.e. alongside adult or gambling sites, for example. Hosting on a secure, maintained server prevents this and helps retain site authority.
Let Whitefish Marketing Build a Professional Accountancy Website for your Firm
Whitefish Marketing have the underlying marketing experience and technical knowledge required to build a professional accountancy website. The code and development framework of your website is as important as the visual design. Here at Whitefish Marketing, our methods are tried and tested. We know what works, what converts, and what delivers clients through your front door.
Contact Whitefish Marketing today on 01303 720288, and let us show you how we can help your accounting practice