Online Marketing Tips

Whatever your level of expertise you have in the online marketing world, the question that is most muttered by business owners is, ‘how can I become a better digital marketer?’.

Whether you’re a complete novice, or a marketing professional within an organisation, wanting to enhance your skills, there is always something to learn. Even we regularly refresh our knowledge at conferences and industry events.

At Whitefish Marketing, we often run seminars and workshops for business owners, teaching them the vital digital marketing skills to ensure their brand is, at the very least, visible online. We then explain ways in which you can use digital channels to grow you audience and convert leads.

So, what are the essential digital marketing skills?

If you want to be visible then you need to invest in some basic activity online initially, so that people can find you. Once you have done that, you can create strategies to elevate your site’s visibility and start reaping the benefits.


SEO or search engine optimisation is a key activity. It seeks to give you a slice of the pie when it comes to web traffic from people using search engines to find a product or service. How much really depends on how competitive your industry is, what activity your competitors are doing, how well you have optimised your site and how active you are.

Before you set your strategy, conduct a competitor analysis to see where you rank compared to them for your keywords. It’s then about optimising your site’s content for search, putting the rank signals in place and then monitoring performance each month so assess the level of effort required.

At a minimum, you need to think about the following:

  • Keyword research and mapping
  • Tagging, including meta tagging, header tagging and schema tagging
  • Sitemap creation and submission
  • Tracking and monitoring

Once you have nailed this and you know where you are at, you can further your activities with things like:

  • Getting included in listings sites
  • Requesting user reviews and testimonials
  • Growing backlinks to your site from reputable online sources

Social Media

Love it or hate it, social media marketing is important. There are over 40 million social media users in the UK, making this a captive pool of potential clients. Nail this activity correctly and you can reap the benefits of client growth.

To kick things off, you need to create some profiles for your brand. Think of them as an extension of your business. They should reflect your brand’s style, tone and values and should link to your website.

Grow your followers initially by following others and linking up with other relevant bodies in your industry. This works for B2B and B2C. Grow this organically and don’t be tempted to buy followers.

Create a schedule for your content and post content that is engaging, exciting and helpful. Good content is rewarded with likes and shares, which advocates your brand and helps to grow more followers.

Enhance this activity by engaging in activity like:

  • Video content
  • Viral campaigns
  • Social media advertising


Need some advice on your digital marketing? Whitefish Marketing is an established Kent based digital marketing agency with expertise in helping businesses to grow their online presence, offering a range of online marketing services from SEO, PPCwebsite development and social media management.Give our friendly team a call on 01303 720 288.

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