You only get one chance to make a first impression, and in the online world it’s pretty cut-throat. Users take a split second to decide if they like your website, based on content relevance, layout, colour and trust. Furthermore, the average user also only reads 20% of your webpage, so instantly engaging a user is a tough gig!
Traditionally search engine optimisation (SEO) has involved a strategy of techniques on your own website, however it’s now as much about what you do off-page. Here we look at what is off page SEO and how it can improve your rankings.
Understanding White Hat SEO As with any practice, there’s a good way to do something and a bad way to do something. White hat and black hat SEO refer to the good and bad ways you can tackle SEO. So exactly what is white hat SEO and how do you build it into your strategy? […]
Keyword optimisation has evolved over the years. We’ve gone from websites competing on highly popular terms and adopting practices such as keyword stuffing to manipulate the SERPs, to targeting long tail keywords and localised terms that are more specific and have a higher conversion rate.
Link building is still very much an important element of SEO. However, a lot of what previously worked for SEO is now considered bad practice due to the unethical ways of engineering this. Whether you are new to link building or you need to start again with your link building strategy, this simple guide will help you through the link building minefield.
On the ninthday of Christmas, the Whitefish Team gave me –tips on SEO. SEO can be a daunting task. Not only is there a long list of disciplines to undertake in order to optimise your site, it’s a practice that evolves constantly, to meet technological advances. If you want a full rundown of all the […]
On the sixth day of Christmas, the Whitefish Team gave me –a reason for why I should blog Blogging may be an utter ball ache for most businesses, but it’s an activity that pays off for those who put in the effort. It’s also hugely helpful to SEO. Blogs help businesses to build their brand, […]
On the second day of Christmas, the Whitefish Team gave me – advice on local SEO Yesterday we looked at PPC. Today’s blog is all about localised SEO and what to focus on. In previous blogs we have explained the importance of localised SEO for businesses wanting to rank for users searching on specific products […]
Keyword targeting is essential if you want to stand a chance at driving the right type of traffic to your website.
There’s a lot of speculation in the SEO arena on the dos and don’ts of SEO practice, so we thought it would be useful to understand what’s what. Here are 6 SEO myths you should be aware of in 2017.
Google’s Penguin algorithm, which launched in 2012 and has had subsequent updates since, was designed to filter out anyone gaming the system by buying or obtaining high levels of backlinks to make sites rank better. Consequently, Google favours quality links over quantity links. But even though the backlinks game has evolved, backlinks remain an important ranking signal to Google. If you want to know what inbound links you have to your site and how good they are, here are 5 backlink checker tools you can use.
If you keep up to speed on changes in the digital marketing world then you may have heard the rumour that Google Chrome will soon be marking sites without an SSL certificate as unsecure in the search bar. The rumours are indeed true and the chance will take effect this month. Here’s the low down on Google’s plan to warn users about unsecure websites.