Ranking High on Google
If you have a small website with minimal pages, you might be wondering if you can still rank highly in Google or whether you need to tweak your SEO and content marketing strategy in order to make your business more visible online. On the upside, it is possible to rank smaller websites on search engines – you’ve just got to be strategic. But it’s also worth asking why your website is small and would it be better to expand your content to make ranking easier?
Let’s take a closer look at your options:
Ranking a Small Website – What You Need to Know
Think About Keywords
Wondering how to improve Google search ranking? Then keywords should be at the front of your mind. Firstly, make sure you’re targeting the right terms. You’re working with limited content, so make sure you know exactly what your target audience is typing into the search engines and what your competitors are ranking for too. From there, you can make sure each page is well-optimised and has a specific keyword focus.
Think About Internal Links
One of the biggest issues you’ll face with a small website is creating a decent internal linking structure. Internal linking helps you spread your link juice to other pages of your site and tells Google which pages they should pay most attention to. It helps to establish a hierarchy on your site. But if none of the pages are link-worthy you won’t be able to pass that juice along. So your best bet is to add internal links where possible. You can also build backlinks to your homepage through brand mentions as a way to build authority.
Improve the User Experience
In 2021, user experience is one of the most important Google ranking factors. So, provide engaging content. This means making sure you answer questions and provide solutions to people searching. It’s also a good idea to add supporting images, charts, videos and other data items that enhance the user experience while ensuring page speeds remain intact. When it comes to user experience, your site also needs to be mobile-friendly. Break content down into easily readable chunks and provide links to FAQs so that people can jump to what they need quickly. What’s more, avoid allowing ads or pop-ups that’ll effect the mobile user experience.
Register Your Google My Business Page
If you run a small website, make sure your local SEO is on point. One of the easiest ways to improve visibility is to set up your Google My Business listing. More and more search queries are becoming geographically specific, and Google’s algorithms have been developed to consider user intent, so it’s in your interest to be shown for local searches. Make sure your Google My Business page is as detailed as possible and keep it updated with accurate information including your company address and phone number. It’s also a good idea to add images on a regular basis. And why not ask customers for reviews? These reveal what people think about your business and can act as social proof to other customers.
Does My Website Need to Be Small?
If you’re struggling with an SEO strategy or Google rankings for a small website, it’s worth asking if your website needs to be small? It might be better to expand your content by creating specific services/product pages or a blog as this will enhance your ability to link internally and give you more room to create content around keyword themes and groups.
Contact Whitefish Marketing for help with SEO, PPC, content marketing, web design and more.
