Accountancy Content Marketing
When it comes to content marketing for accountants, you’re likely to think immediately of blog posts. After all, that’s the best way to provide valuable content for your clients on a regular basis. It can also be neatly repurposed into social media posts and even videos. But while blog posts are highly effective and worthwhile, they’re not the only form of content marketing that’s available to accountancy practices.
Here are some other forms of content marketing that can complement SEO strategies for accountants.
- How-tos
How-tos are an extremely useful form of content for both existing clients and people who are looking for general information about accounting or bookkeeping. They help users solve problems step by step and are not only valuable for customers, they’re also a great way to demonstrate your authority in accounting.
Carry out some keyword research to discover what people are searching for in your sector with the term “how-to”. For example, it might be “how to fill in my self assessment tax return” or “how to calculate VAT UK”. Of course, you don’t have to give everything away in your content if you ultimately want people to sign up for your services, but you can provide help for a specific section of a tax return, for example.
- Email newsletters
Many people focus their content marketing efforts on attracting new customers, but communicating with existing clients is just as important. A monthly email newsletter is a great way to remind clients that you can help with a range of services, inform them about changes that may affect them, and provide date reminders such as upcoming tax return deadlines. Ensure the content is valuable and relevant, and monitor open and click-through rates to learn which content performs best.
- Whitepapers
Whitepapers are a great way for you to demonstrate your practice’s expertise and show how your services can benefit clients. They do require some research, but the time is a good investment into your business, since it provides potential customers with facts and evidence that your firm has the solutions to their needs. Once your whitepaper is ready, you can create a dedicated landing page for it on your website. You may choose to make an excerpt visible then offer visitors access to the whole thing via email. Or you can make it freely accessible as a PDF download.
- Infographics
Infographics are a great way to visually present information in an easily digestible format. You can create flow charts, graphics with bar graphs or pie charts and more to present your data. The key is to create something that is relevant to a trending topic – perhaps something that’s getting press coverage – conduct some research, present it simply, and offer a unique takeaway. You can then share it on your blog and social channels.
If you need support with your accountancy marketing efforts, get in touch with Whitefish Marketing today. As a specialist marketing agency for accountants, we provide SEO services, content marketing, PPC and more to help your business grow.
