How to Find New Clients for Your Accountancy Practice
If you’ve decided to start a new tax and accounting practice you might feel overwhelmed with emotions. Thankfully, a streamlined marketing for accountants strategy can help you to control feelings of apprehension and anxiety. So where should you start and how can you take your business to new heights? Here are 11 ways to help find clients…
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Decide Your Target Market
When it comes to accounting website marketing and attracting clientele, knowing your target audience is a must. So make very clear, conscious decisions before taking your business into the public eye. Will you offer a broad range of services to a broad audience, or will you focus on a specific specialism or niche? Such information will help you to craft marketing messages that relate with prospective customers.
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Create a Website
We live in a digital age where people will expect you to have a website. This is particularly true in the post-Covid era where many referrals come from social media sites and online reviews. So get to work creating an intuitively designed, responsive website that’s mobile-friendly from the very start. Speaking with web design experts will get you off on the right foot and prevent you from making naive mistakes.
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Start Your SEO Journey
SEO isn’t a quick fix. It’s very much a long-term way to help boost the visibility of your brand in the search engine results pages. As a new company, you need to decide which keywords to target based on research. Some will be very difficult to rank for as they’re highly competitive. Branded keywords or location-based keywords should be easier.
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Create a Blog
You might be the new kid on the block, but that doesn’t mean you can’t assert your knowledge and authority. In fact, doing so will help to attract clients. One of the best ways to showcase your knowledge or areas of expertise is via a blog on your website. Content for this will also help to fuel your social strategy.
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Embrace Storytelling
Storytelling is a wonderful way to connect with clients. It helps them to understand who you are and why they should work with you. Accountancy-based storytelling should involve an About Us page documenting your start-up history. It should also introduce each of your team members and include quotes or career stories from those individuals.
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Share Your Company Ethics and Ambitions
The accountancy world is competitive. So it’s important to stand out from the crowd by humanising your business. Sharing your company ethics and ambitions is one way to do this and can form part of your storytelling approach. Explain why your chosen niche/specialism is important if you’ve gone down that route and showcase your USPs.
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Create a Social Media Presence
Another thing you must do as a new business is to create and build a strong social media presence. This means researching where your target audience hangs out online and what kind of content they engage with the most. Gather the facts you need before creating multiple social media accounts.
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Be Active on Your Social Accounts
There’s no point in creating social accounts if you don’t use them. Being active from the start is a must and you can build your following by liking relevant pages, commenting on posts, and crafting content that people will want to like and share. Remember, part of this process is addressing the pain points of your audience by answering pressing questions.
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Claim Your Google My Business Listing
Claim Your Google My Business listing as this will help you to appear for relevant Google search terms and will improve your local SEO strategy. Make sure all of your information is correct including your telephone number and address.
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Start to Build Links
This is all part of your long-term SEO strategy. But from the start, you want to really be associating yourself with high-end sites if possible. This can be done through guest blogging, for instance. And the better you are at producing great content, the more likely you are to be successful at getting top-notch blog placements.
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Go to Networking Events
As well as focussing heavily on digital marketing, it’s also valuable to attend physical events where possible. This will help to get your name out in the industry and grow your professional network in style.
If you’re looking for a digital marketing agency for accountants that can help you on your start up journey and find clients for your accountancy business, contact Whitefish Marketing today.
