A Meet the Team page for your Accountancy Firm
When it comes to website design for accountants, a Meet the Team page is a no-brainer. Not only does it explain in greater depth who you are, but it also makes it easier for consumers to trust and rely on your accountancy brand. With this in mind, here are four solid reasons why this type of page is of great importance to your business.
A Meet the Team page…
#1 Humanises Your Brand
An accountant looks into the financials of your business and handles everything from cashflow and tax claims to payroll and business planning. Much of the information shared is sensitive in nature and therefore it’s essential to know who you’ll be working with.
A Meet the Team page helps to humanise your brand. It basically says, this is who we are, this is what we look like, and these are the areas we specialise in. Your consumers are much more likely to work with a firm that’s highly visible than a faceless brand hiding behind a logo and a basic website.
Things to include on your Meet the Team page:
- High-quality photographs of team member
- Titles roles and experience
- Fun facts and hobbies
#2 Showcases Your Talent
There’s plenty of competition out there in the accountancy sector. So what better way to stand out from the crowd than by showcasing your talent in a clear and concise way. Your Meet the Team page can highlight the skills, experience and expertise of your staff members.
If your staff have held any notable positions, these should be mentioned – and don’t hesitate to highlight years of work experience to emphasise your reliability as an accountancy firm. Don’t forget to show off your education and certifications and include links to professional sites such as LinkedIn.
Remember, Expertise, Authoritativeness and Trustworthiness (otherwise known as the E-A-T score of your website) can impact your position in the Google search results. With this in mind, it’s wise to do all you can to show that you’re a credible business, including linking to, and getting links from, high ranking sites.
#3 Improves Company Storytelling
Accounting website marketing doesn’t have to be as dull as dishwater. In fact, it’s better if it’s not (of course). With this in mind, why not embrace storytelling? This is a tried and tested marketing strategy that helps people connect better with your brand. You can tell a story via your Meet the Team page by sharing personal stories from team members, including milestones and targets met. You can also highlight accomplishments and perhaps feature the odd case study – so long as you have the relevant permission.
#4 Helps to Build Your Brand
A Meet the Team page shows that you care about what you do and have taken the time to present yourself clearly. It also shows your eye for detail and that you want people to feel comfortable when approaching and working with your accountancy firm. Your Meet the Team page can also be shared on social sites in a bid to generate leads or welcome new team members.
If you require a website content strategy tailored to your needs, contact Whitefish Marketing today. As a digital marketing agency for accountants we can help with everything from site structure to SEO, so don’t hesitate to get in touch.
