An awesome video from Search Engine Land explaining Google Shopping
The video explains why Google Smart Shopping is more than just a feature update, discussing the ins and outs of Google Shopping. Once again, if you need any professional SEO services, please feel free to contact Whitefish Marketing on 01303 720 288. We offer a free and no-obligation consultation.
Source: Search Engine Land
Smart shopping, it’s a whole new campaign type and it represents in a lot of ways a pivot for Google. It’s more than just some kind of a feature update or feature release. It’s a significant changing course for them. And actually, I think Kirk reported that he saw at a shopping expert series that they even have a separate development team on here, for example, and that indicates the seriousness of that. And similar to what we’re seeing with the free shopping clicks, they connect in a certain way, which is that it looks like their product strategy here is to drive adoption for shopping, perhaps pick up late adopters, small and medium businesses where maybe shopping is too complicated. They’ve made a product that is super easy to use, but it’s not exactly comparable to standard shopping because it’s serving different formats.
It’s different placement possibilities. And those are the advantages. You can get some kind of full-frontal coverage with a single campaign, which is very attractive and you get these unique features like dynamic prospecting, for example. But then on the other side, you’ve lost nearly all of your promotional controls. The default structure would be a single campaign [inaudible 00:01:47] which is not very segmented at all. And then the goal-setting possibilities are expanding, but are pretty limited.
