SEO Link Juice
Google loves links, which is why link juice SEO should very much be on your radar if you want to rank highly in the search engine results pages. That said, some links hold more weight than others and there are certain best practices to implement. So let’s take a closer look at link juice meaning and how you can perfect your link building strategy.
What is Link Juice?
Link juice, or link equity as it’s more formally known, is a search engine ranking factor based on the idea that certain links pass value and authority from one page to another. In other words, if you get a link from a site of authority, Google is more likely to think that your site is trustworthy as it’s connected to another valuable source. Think about it this way. The rich and famous tend to hang out with the rich and famous because it boosts their status and ensures they get into A-list parties. It’s all about hanging out with a reputation-enhancing crowd and the same applies to site ranking and SEO.
So when it comes to link juice, remember that certain links hold more weight than others and that you really want to get links from high-authority sources. The link should also be relevant. If you start getting links from a whole bunch of irrelevant sites, it looks a bit dodgy and you could be penalised, so factor that into your link building strategy also.
If you’ve heard of PageRank, this is all about links too. In the good old days, it was all about how many links a page had as to how successful it was. Now, PageRank is just one of many ranking factors, but searching for good links is still important and is a good way to tell Google that your content is fabulous and worth sharing.
What is Internal Link Juice?
As well as getting link juice from external sites, you can also help your most important webpages rank highly through an internal link juice strategy. Firstly, internal linking is a good habit to get into as it makes your site a lot easier to crawl and helps Google to understand the structure of your site better. Secondly, if you’ve a page you really want to thrust into the limelight, you can link to it from less important pages to boost its link juice. Google can see that a particular page is important because you’re giving the user frequent opportunities to head there via your linking strategy.
Link Juice Rules
There are several rules to follow with regards to building links. Don’t pay for a large batch of links. This is a Black Hat link building technique that could result in a penalty. Secondly, keep your standards high. Avoid working with low ranking or poor quality sites as this could damage your reputation. Stay away from immoral or illegal sites too for the same reasons. Thirdly, make sure all links are crawlable so that they can add the relevant link juice.
For help with all elements of content development and site ranking, contact Whitefish Marketing today, a reputable Kent SEO agency.
