Organic Search Opportunities you may have Missed
Google’s job is to deliver the most relevant content for a specific web search. Therefore, it’s your job as a business to optimise your content and to ensure you take advantage of organic search opportunities. The more you can do to say, ‘hey guys, we know what we’re talking about on this subject’ or ‘we’re in the local area, come say hi,’ the more you’ll appear in search engines. Of course it isn’t quite that simple. Ranking highly takes time, effort and an ongoing SEO strategy designed to bring in organic traffic. But here are three opportunities for your local business to stand out from the crowd.
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Claim Your Google My Business Profile
Google wants businesses to be seen and heard. That’s why they make it easy to claim a Google My Business profile. Aside from your website, blog and social media channels, this is yet another chance to show what you offer, where you’re located and how you can benefit your target audience. With a Google My Business profile, you’ve even more chance of appearing in the Local 3 Pack for a local business organic search. But what does this mean exactly? Well, the Local 3 Pack is Google’s search element that includes three relevant businesses from Google Maps results. So if you’ve updated your address and contact information, you could be presented if a prospective client is nearby.
When potential customers do come across your business, you also want to leave a great impression. Your local rankings can therefore be improved by creating a detailed description of your business, adding a link to your website, uploading pictures and videos of your office, adding products and using relevant keywords throughout.
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Claim your Business in Local Directories
When it comes to marketing, getting your name out there is the most important thing. So as well as claiming your Google My Business profile, it’s also important to get listed in local directories. This is because directories can appear in organic searches, therefore giving you a whole lot more exposure. Just about any local business, for example, will want to have a strong presence on Yelp. Marketing on this platform might be tricky, but you can start by encouraging customers to leave reviews there and then display those reviews on your website to boost conversions. When putting your business on the map, make sure you fill in all details correctly including your address and telephone number. This information needs to be updated quickly if you relocate or get a different phone. Complete all available fields and include as much content as you’re allowed, making sure it’s business relevant.
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Create Hyperlocal Content
If you want to improve local search opportunities organically, try to tailor content relevant to those living in your area. You could write about and promote a local event, create a blog about the best places to visit in the area or post advice for specific adverse weather conditions. The content you produce should include local search terms that are designed to improve your local visibility as a brand.
If you’re looking to improve your ranking in the organic search results, then contact Whitefish Marketing today, a Kent SEO agency that’ll tailor services to your brand.
