SEO Trends of 2020: The 10 Biggest

SEO trends of 2020

From dominating the SERPs to boosting revenue, it’s important to embrace the biggest SEO trends 2020 and get the new decade off to a flying start. So, with this in mind, here’s how to stand out from the crowd using the latest techniques and tricks.

User-focused optimisation

While algorithm changes from Google are nothing new, the latest update focuses on language processing technology known as BERT and focuses very much on understanding the searcher’s intent. Indeed, BERT will affect 1 in 10 search queries, so SEOs will need to focus on creating highly specific content that’s informational and written to address user questions.

High-quality content

All SEO content for 2020 needs to be of the highest quality. This is important for many reasons. Firstly; Google is increasingly prioritising informative and knowledgeable content. Secondly; the more authoritative your content, the more it’s likely to gain hits and boost your SEO rankings.

Topics over keywords

While keywords are an important part of SEO, the focus is moving away from specific keywords and more towards topics. Create content clusters around a specific theme that provide intuitive topical experiences and address any questions users may have. Provide solutions and answers that are relevant to the topic you’re focusing on.

Rankings for different keyword sets

If all your pages are ranking for the same keywords, they’ll knock each other off the top-spots and that’s not what you want for your 2020 marketing strategy. So, try to base each page around a specific keyword set. The first step might be to request a content audit from a specialist SEO agency.

Content for local audiences

Local search optimisation has been popular for a while now. But as search engines become more adapted to natural language, the best-written content will win. So, make sure your website is edited for the local tongue and tailored to your target audience. If a website is translated, ensure it’s accurate and the content flows.

Reputation management

For 2020, Google will pay closer attention to the overall reputation of a brand focusing on expertise, authoritativeness and trustworthiness (EAT). Companies with a poor reputation will have a hard time competing. So, make sure your reviews are on point and that anyone who publishes content on behalf of the company is reputable. Increasing backlinks can also boost reputation.

User-experience (UX)

SEOs should think about the overall user experience they’re creating from interaction in the SERPs to the overall landing page layout and readability. With a shift towards a more technical SEO ecosystem, everything from site speed to page speed should also be looked at.

Fixing mobile SEO

While fixing mobile SEO might seem like an old tactic, many companies haven’t improved their mobile strategy, particularly those who have recently added a mobile element to their business. A mobile optimised website is a must for 2020.

Link building and brand building

According to experts it’s time to take link building out of the dark ages and adopt a consumer-first approach. This means focusing on topics consumer want to read about including annual events such as Christmas or Valentine’s Day. Reactive editorials based on breaking news can also help to build a brand by encouraging people to share links.

SEO automation

SEO automation is big news for 2020 and will free you up to focus on marketing essentials such as branding, creating a consumer experience and storytelling. Understanding big data with the help of technology can enhance your SEO strategy and avoid human error.

If you’re looking for a content marketing agency that’ll take your SEO strategy to new heights, contact Whitefish Marketing today.

About Kayleigh James

Kayleigh is our digital marketing executive. She is well versed in a variety of digital marketing activities some of which include producing monthly KPI reports, developing SEO Strategies, Social Media Management, Press Release distribution and much more.

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Don Roper Accountant Ltd

i have used Chris and the team to do my website which i was over the moon with. i then recently had an issue with my web domain and they cancelled my web host account (with some one else) and i had no website no emails. i spoke to Chris late on a Saturday and i had my emails working almost straight away and then i had the website back up first thing Monday morning

I cannot describe enough how much stress they saved me and in such a quick time frame too. these guy are worth there wight in gold for the work they have done for me

they also check in during the year to make sure everything is still running as it should and if need any help.

very highly recommended

Whitefish Marketing are a fantastic team. I’ve dealt with both Chris and James and can’t speak highly enough of them. They took time to understand my business and to design a website I am delighted with. They now look after all of my marketing and I’m seeing positive results already. They are incredibly professional and have helped enormously with designs and ideas. They are always on hand if I call them with questions. I highly recommend them!

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Thank you so much for your hard work 🙂 Jess

Chris and the team have been so helpful for us, providing an excellent service with outstanding knowledge. The communication and professionalism is great, we can go to them with any problem or query, big or small and they are quick to offer advice. We are confident that the team know how to get us the best results and work to a high standard to ensure we are always happy.

The team a Whitefish Marketing have been exceptionally kind and supportive of 21 Together as a local charity. Providing clear and constructive support in the world of digital marketing and supporting our team to better understand digital marketing, as well as help us build our online profile.

We are very thankful for their support and would like to say a particular thank you to Chris Surridge for his awesome fundraising efforts. If you see him wandering round with half a beard this week then please do consider supporting him. He has gone above and beyond.

The 10 Biggest SEO Trends of 2020