How to Rank for Generic Keywords
Keyword optimisation has evolved over the years. We’ve gone from websites competing on highly popular terms and adopting practices such as keyword stuffing to manipulate the SERPs, to targeting long tail keywords and localised terms that are more specific and have a higher conversion rate.
A Guide to Creating PPC Landing Pages
The number of businesses now incorporating PPC into their digital marketing strategies has risen over the past few years. However, many of these are finding it frustrating that they are not getting the return on investment they expected. Why? Well it’s a simple case of poorly optimised landing pages.
The Merits of PPC for Quick and Instant Wins
On the first day of Christmas, the Whitefish Team gave me – some tips on PPC… Welcome to day one of our special 12 days of Christmas feature; a series of micro-blogs with nuggets of marketing advice for all your digital needs. To kick things off, we are looking at PPC and how to make […]
6 SEO Myths You Should Be Aware Of
There’s a lot of speculation in the SEO arena on the dos and don’ts of SEO practice, so we thought it would be useful to understand what’s what. Here are 6 SEO myths you should be aware of in 2017.
Understanding AdWords – The Basics of PPC
PPC Key Pointers So, you’ve yet to embrace Google AdWords but have heard it’s important to your digital marketing strategy. Fear not, understanding AdWords isn’t as tough as you might think and you can get to grips with the basics of PPC with a few key pointers to get you going.