Accountancy SEO Tips
Search engine optimisation is a critical task for businesses across a multitude of industries, including accounting and finance. SEO forms the base layer of any digital marketing campaign and can help you to meet key business goals and objectives in your plan. Here are some tips to get you started.
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The SEO Audit
Whether you have an existing website or you’re starting out from scratch, it’s important to make sure your website is ticking all the boxes in terms of technical SEO elements and key optimisation opportunities and not missing any tricks. There are a number of free SEO audit tools out there, but the best way is to get an agency to have a look and make recommendations. Most will do this with no obligation to go ahead with any work.
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Keyword Optimisation
One of the most important aspects of SEO is keywords. Keywords tell Google what your page content is about so that when someone searches on an accountancy related keyword, it knows to consider your website. Keywords are fundamental indicators of relevance and although Google uses other indicators to determine this, it’s important that you optimise your pages with relevant keywords.
Conduct a keyword research exercise by making a list of buzzwords that explain what accountancy services you offer. Try and choose a mixture of generic keywords and longer, more specific long tail keywords. Bear in mind the generic ones will be highly competitive and harder to rank for.
Take your list of chosen keywords and map them to your sites pages, using a different one for each page. You can then tailor your content around the keywords you are optimising your pages for.
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Content Strategy
The content you write needs to be good quality content that is well researched, well linked and adds value. Don’t copy or plagiarise content from other websites as Google will be able to detect this and may devalue your site. Write content that:
- Explains how your accountancy services solves a need
- Gives your USPs, i.e. what makes you different from other accounting firms?
- Fosters trust – this could mean including testimonials or case studies or a list of the best clients you work with, or awards.
You need to create content on a regular basis to consistently add value to your users and provide variety. Not only does new content provide additional ranking opportunities, it also shows Google and users online that you are active.
Blogging is a great way to get your content out there (and you can use social media to promote it) but some users prefer more visual or auditory types of media, so if you can, make your content dynamic by adding podcasts or videos about important accountancy services or tools to help people.
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Off Site Activity
Off page SEO is a key part of your SEO strategy and one that is often overlooked. Optimising your own site is most certainly a priority, but it’s what happens off your website that tells Google how reputable your brand is.
Social media shares and discussions, online reviews and backlinks are all strong indicators to search engines that your brand is trustworthy as well as relevant.
SEO Strategies for Accountants
Need help with your SEO strategy? Whitefish Marketing agency in Kent work with businesses in the south east to improve their online visibility. Call us on 01303 720 288.
