Marketing in 2023
The new year is a time for reflection and making new plans, not just in our personal lives but within our businesses too. If you’re struggling to come up with a 2023 marketing strategy, don’t worry – we’re here to help. Let’s explore the steps you can take this year to improve your offering and grow your business.
Increase conversions
Increasing the number of conversions doesn’t have to mean getting on the phone and making cold calls to people who may not be interested in your services. Instead, you can look at several other aspects.
For example, you might explore how to upsell or cross-sell to your existing client base. Are there any products or services that you offer that might benefit those you already have a relationship with? Could they benefit from moving onto a different package or a monthly retainer?
Another way to increase conversions is online. By optimising your website’s user experience and ensuring the sales funnel is up to scratch, you can encourage potential customers to make that last step and convert.
You might, for example, look at A/B testing your landing pages. To do this, you can make design tweaks and serve one version to 50% of your web visitors, and another to the other 50% of your users. The design with the best conversion rate can be implemented. Tweaks can be as simple as moving a contact form higher up the page or changing the colour of a sign up or download button.
Connect to your clients
For some time now, the emphasis among the most successful businesses has been on personalisation. Offering a tailored service to suit individual needs, and ensuring there’s a human touch behind your brand is more important than ever.
Creating a strong emotional connection to your customers is important, particularly with the news that Google will be phasing out third-party cookies on Chrome in 2024. You can reinforce the value of your brand in several key ways, including:
- Sending emails that are tailored to your customers’ specific needs
- Introducing a live chat facility on your website, or responding to online enquiries more quickly
- Creating and maintaining social media pages that show the people behind the brand
- Carrying out surveys and requesting feedback from customers
All these activities help you to build a stronger connection with your audience, and enable you to go the extra mile to let customers know you care about them and what they have to say.
Become an online authority
In order to grow, consumers must be able to trust you and value your expertise. The perfect way to build this trust and display your authority is by publishing relevant and informative content, both on your own website and in collaboration with others.
Content marketing for accountants should focus on your firm’s particular areas of expertise, whether that’s help with R&D tax credits, estate planning, or start-up businesses. Publish regularly to ensure the search engines are finding and indexing your content, and write in a reader-friendly way that is both accessible and engaging.
This will help casual users to see you as an authority on your subject, and in turn boost your brand awareness and trust. It’s a longer game than marketing practices such as PPC advertising, but in time it can yield great results.
 Help with marketing for accountants
If you need assistance with marketing your accountancy firm in 2023, get in touch with the team at Whitefish Marketing today. As specialists in SEO strategies for accountants, we can help you achieve your business goals through a variety of digital methods, from organic search marketing to paid advertising and conversion rate optimisation.
