Accounting Website Marketing Tips for the Tax Season
With the tax season rapidly approaching, now is the perfect time to think about marketing for accountants and how you come across as an accountancy business online. After all, both businesses and the self-employed may require accountancy advice sooner rather than later and it’s your job to stand out from the crowd. There’s really no time to lose, so here are some accounting website marketing top tips.
Update the Design of Your Website
Many businesses think that once their website is up and running, they can leave it alone for years. But this isn’t necessarily true. The user experience has become a crucial search engine ranking factor and therefore it’s absolutely essential for your web design to be crisp, clear and user-friendly so as to not negatively impact search results. Websites for accountants should have a good navigation structure, for instance. This means keeping menus simple, using familiar terms in drop-down lists and having a neat URL structure which clearly explains what each page of your website is all about.
Ensure Your Accountancy Website is User-Friendly
Did you know that over half (56.74%) of all web traffic comes through mobile phones? This means that if your website isn’t mobile-friendly, you could be missing out on a whole load of tax season traffic. Google also relies on something called Mobile-First Indexing which means Google predominantly uses the mobile version of your content for indexing and ranking. So it’s well-worth spending time on mobile optimisation. Things to consider include:
- Responsive web design – this automatically responds to whatever device it’s being viewed on and reconfigures to provide an optimal user experience.
- Thumb-friendly navigation – any buttons, including call-to-actions, should be easy to reach with the thumb.
- Fast-loading content and images – everything from broken links to PDF files and images that haven’t been optimised for mobile use can cause slow page loading speeds and higher bounce rates.
Take a Good Hard Look at Your SEO Practices
SEO isn’t something you do once a month or once a week. It’s a persistent, long-term strategy that’s designed to boost your visibility in the Google search results for particular search terms. In order for your SEO strategy to be successful, you must know what people are searching for to access your accountancy services. This will help to inform your keyword strategy and let you know what sort of content people expect to see when they reach your site.
From there, you can create dedicated service pages, location-based pages, information pages to answer user questions and more. You can also look at other SEO ranking factors. These include:
- E-A-T Score. Expertise, Authoritativeness and Trustworthiness can impact the ranking of your site. Your E-A-T score can be improved by publishing reviews, getting links from authoritative sites, including short author biographies at the end of articles and updating your Google My Business page to show your business information.
- Content Quality. Google’s job is to deliver the very best content to users. So the more relevant and valuable your content, the more likely you are to be shown in the results pages. Focus on writing high-quality landing pages, blogs and articles.
If you’re looking to improve your website for tax season, contact Whitefish Marketing today.
