B2B SEO Keywords
B2B marketing is different from B2C marketing and therefore a specific B2B SEO strategy is needed. Selling to other businesses takes longer for a start. There are usually multiple stakeholders involved and the process is more intricate, complicated and competitive. You really need to stand out from the crowd if you want other businesses to take interest and this means creating unique, educational and engaging content that contains the right keywords. With this in mind, here’s how to select meaningful B2B SEO keywords.
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Gather a Seed List
When it comes to B2B marketing, it is a good idea to create a seed list of keywords. These are then used to grow the list that will become your keyword strategy. One of the first things you can do is talk to your client contacts about what they care about in relation to your industry and what they’re most interested in. This will give you a clearer idea of where your keyword research should be heading. You can also ask yourself a few basic questions, like:
- What do I sell?
- What keyword do I think I want to rank for?
- What are people likely to search when looking for my product?
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Select Target Keywords
The ideas you’ve already generated can be used to create a more targeted keyword strategy. By using specific keyword research tools such as Ahrefs, SEMrush and Ubersuggest, you can use related terms to look for other keywords with a good amount of search volume that are relevant for your site and that you don’t already rank for. Google Search Console is also great for adjusting keyword strategy as it tells businesses exactly how people are coming to their website.
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Keep Your Keyword List Small
Many businesses looking to perfect their B2B SEO strategy make the mistake of trying to rank for hundreds of keywords. This is not the right thing to do as it’ll take far too much time and energy. Keywords lists are designed to show what’s getting clicks and generating interest. Lists can be extensive so it’s in your best interest to filter out words if they have no search volume, or if they’re outside the top 50 rankings. Similarly, branded terms can also be left alone as you should be ranking for them anyway.
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Research Competitors
What would a B2B keyword strategy be without some competitor research? As a brand it’s essential to know how other companies in your industry are framing their content. What questions are they answering and what keywords are appearing in headers and titles? This can help you to identify potential keyword opportunities as well as content topics you’re interested in writing about. Generating new and fresh content is an essential part of attracting new clients and therefore it’s a good idea to create content bundles around specific keyword ideas.
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Use Metrics
Gathering metrics is an important part of keyword research. You need to know the search volume of keywords as well as things such as ranking difficulty and organic click-through rates. You should also look at the level of competition you’re going to be going up against in terms of ads, videos, carousels or Google snippets.
For help with your content marketing strategy, contact a top b2b seo agency like Whitefish Marketing today.
