Understanding Domain Authority
When it comes to SEO strategies for accountants, it’s really important to understand domain authority in 2023 and how to improve your credibility online. While building domain authority won’t happen overnight, there are specific things you can do to improve your score. So let’s take a look at what domain authority actually is and how it works as a form of social proof.
What is Domain Authority?
Domain Authority is a search engine ranking score that predicts how likely a website is to rank in search engine results pages (SERPs). Websites are given a score out of 100 and the score you get is essentially determined by how many high-quality links point to your website. With domain authority, it’s very much quality over quantity when it comes to links and is all about who you’re associated with online. Being linked to by a top news outlet, for example, will boost your reputation and make it more likely for you to rank higher in the SERPS. Having links from disreputable sites or links that are built using spammy techniques such as blog commenting or mass directory submissions, however, will reduce your score. It’s worth finding out what your current domain score is now so that you can make the relevant improvements.
While Google doesn’t directly use domain authority data in order to decide which pages to present for a given search, higher scoring sites usually do better in search engine results. So, think of it as a reliable correlation rather than a certain route to ranking highly.
Building Domain Authority – Essential Steps
There is no set time to build a good domain authority score. A simple link from a strong website can greatly improve your score overnight. But take your foot off the accelerator and you could find yourself slipping down again. The trick is to keep working on becoming a site that credible sites will want to link to. And that takes hard work and dedication. If you’re up for the challenge, here are some useful tips that should definitely be on your marketing for accountants to-do list.
- Audit Your Links
Do you know who’s linking to your site? If not, it’s time to find out. Where possible, you want to have any weak links removed, which a specialist marketing agency for accountants can help you with. Ideally you should contact the originating websites and ask them to remove the links, or you can use tools to disavow bad links, which essentially tells Google to ignore them when evaluating your backlink profile.
- Create Exceptional Content
The best way to get the high-profile links you really need is to create exceptional content that will be shared organically, and read and referred to in other articles or company blogs. Be sure to include industry-related news, up to date facts, unique ideas and outlooks, timely and relevant ideas – and more.
Talk to Whitefish Marketing today for a comprehensive marketing strategy for your accountancy firm that includes content writing and techniques to improve your domain authority.
