An Awesome Video from Google about How They Roll out Algorithm Updates

Below is a simple video from Google looking at how google Search rolls out algorithmic updates. If you need any professional help with your local SEO please feel free to contact Whitefish Marketing on 01303 720 288. We offer a free and no-obligation consultation discovery call to see how we can help improve your Search Engine Rankings. Now… onwards with the video!!

Source: https://www.youtube.com/watch?v=t3W-1LsRB9E

Video Transcript:

“Today’s question comes from Spain and it asks, if algorithm updates roll out globally or individually across countries or languages. Ask someone in a tiny country. I like that question. Thanks for asking. While I’d love to have a simple yes or no answer here, the reality is much more complex. In general, we aim to make our algorithms as globally valid as possible, not having to make variations for countries and languages makes them easier to test and maintain.

That said, sometimes we have to pick a country or language to focus on first. This allows our engineers to fine tune the algorithms. In those cases, we try to start with a language or a country that’s most relevant to the algorithm. That can be English, but not always. When relevant, we mention this in our announcements as well.

Then, once we find that the algorithm is working as expected over time, it’s usually expanded to other countries or languages. In short, while we try to make everything as global as possible, the rollout of bigger changes can vary. That’s it for today’s #AskGooglebot question. If you’d like to send us a question, make sure to use the #AskGooglebot hashtag on Twitter and subscribe to this channel to stay up to date.”

Avatar for Chris Surridge
About Chris Surridge

Chris is our marketing director. He comes from a split background in automotive and accountancy marketing, having worked with such brands in the past as Lookers PLC, Mercedes Benz and Vauxhall, as well as working with governing bodies such as ACCA and CIMA in the accounting world.