An awesome video from Google on how ads appear in Google Search
Below is a simple video explaining how ads appear in Google search. If you need any professional help with your PPC campaigns, please feel free to contact Whitefish Marketing on 01303 720 288. We offer a free and no-obligation consultation discovery call to see how we can help improve your Google ads. Now… onwards with the video!!
Source: Google
When you’re on the hunt for something, say the perfect camping chair, you might come to Google for help. And when you do, we’ll end up showing you a lot of information about camping chairs. A page like this actually displays two types of information related to your search, search results and ads. Search results show content from across the web. And which ones appear is determined solely by what Google systems think are most relevant to your query. No one pays to be included in search results. Then there are the ads that may appear. Ads are always clearly labelled to help distinguish them from the search results. But the two actually share something in common. You’re seeing these links because our systems believe they’ll be helpful to your search. Like a site listed in your search results that review the top camping chairs of the year and an ad from a business highlighting its bestselling chairs.
Just like how TV networks run ads to help pay for the programming they produce, ads are how Google can keep search working and free for everyone to use. But instead of businesses paying just for their ads to be seen, businesses pay Google only when a user interacts with their ad, which does happen. It turns out that along with the best information we can surface in search results, ads are often an additional helpful way to connect users with the products, services, or businesses they’re searching for, like a local shop with a sale on camping chairs obviously wants to reach people shopping for camping chairs. And people like you who are searching for camping chairs will probably be interested in a sale on them. So when you see that store’s ad, you may find it useful, click it and ultimately purchase a chair. The business gets a new customer. Google gets paid for a click and you get just the chair you are looking for.
Ads are only displayed in clearly marked sections of the page. And we only show them if they’ll be useful. That’s why some queries turn up just one or two ads. There could be more advertisers out there, but if our systems determine their ads aren’t relevant to your search, you won’t see them. And for most searches, that means no ads. Over the last four years, over 80% of searches on Google, like ones for the weather, translations or who’s that guy from that thing didn’t have any ads at the top of the results. Search has always been about bringing you the most helpful information. And when we do it right, you find exactly what you’re looking for.
