Understanding Dedicated Web Hosting
Ranking high in your website SEO in Google rankings is key for any business if you want to be found easily. SEO is influenced by many search ranking factors. One of them is said to be dedicated web hosting. Although dedicated hosting can influence SEO, the difference might not be as important as some would think.
What is Dedicated Hosting?
Dedicated web hosting is when an entire server is dedicated to the use of a single website or business. This means that the server can be used for one specific website, or split into many segments, shared with others or split with other sites if needed. The servers that are split are referred to as Virtual Private Servers (VPS). This means that different people can get their own dedicated servers with root access. A dedicated server gives the customer control over the entire server which ultimately leads to better performance as well as security, as there’s no sharing of resources.
How does dedicated web hosting influence SEO?
Many factors affect SEO and Google ranking. Of the 200 suspected search rankings, at least 3 of them are hosting related. Dedicated web hosting does have some impact on SEO. For example, having a dedicated IP address can only be had with the use of dedicated web hosting. This can increase the speed of your website. Dedicated servers are also more effective in keeping your websites free from viruses. These factors however only play a small role in SEO. The truth is, there are far more determining factors that play a more important role in SEO strength.
Is it worth it?
Speed
Speed matters, and as we’ve mentioned, dedicated hosting has been shown to improve page loading time. This, however, depends on the business. If you have a small website then there’s very little to be gained from faster-dedicated hosting.
Location
Geo-targeted searches depend on location. When shared hosting, location is often limited to a place not of your own choosing. Dedicated hosting gets more precise with a location closer to your target audience.
Uptime
Then there’s the uptime argument. This is the time your site is live. Dedicated hosting is often said to have less downtime. This is the time your website might be down due to hosting issues, maintenance or other problems. Dedicated hosting may improve uptime, however, shared hosting has become just as good for uptime capabilities in recent times. It gives the customer reassurance that they won’t run into problems. It also costs far less than the expensive dedicated web hosting.
Conclusion
In general, the difference between hosting has such a small impact. Although some would say that a dedicated server is better for your website than a shared one, we would disagree because there are far more important factors when it comes to boosting your SEO power and rising up the Google rankings. The real SEO strength is the time you put into making your website rank high.
If you require a professional SEO agency to help with your digital marketing, contact Kent SEO agency, Whitefish Marketing on 01303 720 288 or head to our contact us page.
