Marketing your crypto taxation services
Cryptocurrency has really taken off in recent years, with some traders making millions through virtual assets such as Bitcoin, Ethereum, Tether and Cardano. And such is its popularity that in 2018 HMRC began issuing guidance on how taxation in the UK relates to cryptocurrency. Since then, the advice has been updated several times. The upshot is, crypto taxation is a complex business.
Now for most people that’s not good news. It means trying to get your head around when Capital Gains Tax CGT needs to be paid (because crypto is viewed by HMRC as an asset rather than money) and when Income Tax needs to be paid. Whether trading professionally or as a hobby, consumers have to keep tabs on when they sell, trade, spend or gift crypto – since any of these actions means a CTG liability.
For accountants with the knowledge and skills to wade through the complexities of cryptocurrency taxation, however, it’s a great opportunity to find and secure new clients. Marketing your crypto taxation services can mean the chance to target a new generation of consumers and businesses, which in turn enables you to grow and develop your own company.
So how should you go about marketing your cryptocurrency tax services? Here are some simple ways to get started.
Get your website prepared
The first thing you need to do – before you create any banner or PPC adverts, before you plunge headlong into SEO campaigns or start gathering email addresses for an outreach email – is to ensure your website has plenty of information about crypto tax that your clients will find useful. At the very least, you’ll need a service page acknowledging common pain points and explaining how you can help. A bulleted list can be useful for those who want to quickly scan what you offer. Your services might include, for example, calculating your taxable gains and losses, introducing structured crypto tax planning, or support with HMRC investigations regarding crypto tax.
If you can offer some video content or blog posts that go into more depth on particular aspects of crypto tax, so much the better. You might, for example, create a post that gives an overview of yearly tax-filing obligations in relation to cryptocurrency, or explain how and when Capital Gains Tax applies.
Also ensure your crypto tax service page has a clear call to action or enquiry form, enabling visitors who are interested in your services to get in touch quickly and easily.
Engage in email outreach
Reaching out to potential new clients is a great way to drive business, and to do this you need to obtain relevant emails. This is still possible under GDPR, as long as you adhere to a strict set of guidelines. Check out our post on email outreach to learn more about how you can comply.
Approach relevant businesses with a text email that’s short and to the point, explaining who you are and how you think you can help. Ensure you use a compelling subject line and offer a way for those who are interested to get in touch or schedule a call. Under GDPR, you must also let recipients know what data of theirs you’re using, the purpose, and how they can opt out.
For existing clients, you can send a marketing email that highlights your service. If you know, for example, that certain businesses you already work with have dealings in cryptocurrency, compile a list of these and create a tailored marketing email reminding them that you offer crypto tax services and are here to help. Be sure to only send it to those organisations that will find it relevant though.
SEO
As cryptocurrency investment grows in popularity, people are increasingly searching for tax services relating to it online, which means there’s a great opportunity to market your offering through SEO. At the time of writing, the term ‘crypto tax accountant UK’ has a monthly search volume of 260, with ‘crypto tax accountant’ coming in with 110 searches per month.
That’s already a significant number of people looking for accountancy services in direct relation to their crypto trading. By utilising SEO, you can help to ensure your website is visible to those making the relevant searches. This involves ensuring there are links from other authoritative websites that point to yours, providing fresh and engaging content around cryptocurrencies and their taxation, and optimising the page to encourage conversions.
For many businesses, SEO is too time-consuming to take in-house, which is where we at Whitefish Marketing can help. As specialists in SEO services for accountants, we can help to ensure your site stands out in the search results. Speak with us today about SEO content to target cryptocurrency taxation.
Remarketing
Remarketing is a great tool for engaging people who have already visited your website. Campaigns can be set up to specifically target those who have viewed your pages relating to cryptocurrency taxation, reminding them that you can help with any current or future needs they have for this service.
Typically, banner ads are used for remarketing, so you can work with a designer to create an eye-catching advert that features your company logo and the message you want to convey. Keep it simple, as you’ll likely only have a few seconds to make your point. You can even add an exclusive offer to encourage your audience to get in touch. When clicking on the ad, they would be taken to a specific landing page with an offer code and contact form, where they can take advantage of the discount.
Clients love incentives and offers, and if your target has already shown an interest in your services, a 10% off deal or similar can be all it takes to persuade them to convert.
For help with website development and marketing such as SEO for accountants, get in touch with the team at Whitefish Marketing today.
