Using Video on Google Business Profile
Now more than ever, people of all ages are watching and sharing videos online. Platforms like TikTok and Instagram Reels have popularised short videos, and content that goes viral can acquire millions of views in a matter of hours. But video content needn’t be limited to social media – businesses can utilise their Google Business Profile (formerly Google My Business) to share engaging videos that help to stave off the competition. Here’s how to get started.
Google Business Profile video content
What you choose to put into your video is, of course, entirely your call. But here are a few suggestions to help you decide what your audience might be interested in:
- Product demonstrations
- Office tour or behind-the-scenes footage of the workplace or production process
- Meet the team content
- Content about your ethos, values and community
Once you’ve determined the kind of content you’d like to make, it’s important to know what Google Business Profile video requirements must be followed in order for your submission to be accepted. Like most social platforms, there are guidelines that must be adhered to:
- Content must not include copyrighted material, hateful or offensive material, nudity, or content that promotes self-harm.
- Content must be real and current – no stock, old, or irrelevant footage that reflects your business in any other way than is legitimate.
- Videos must be no more than 30 seconds long, and no more than 100megs in size. They must also be at 720p or higher in quality.
Once you’ve submitted a video, you’ll need to wait for up to 24 hours for review and approval – so if you have a limited time offer that you want to promote, ensure the video is ready to go when the promotion launches.
Why use video on your Google Business Profile?
Planning and producing high-quality videos can be time and labour intensive, so why would you make use of it on your Profile?
Stand out
For starters, it’ll help you stand apart from your competitors. If customers are researching a product or service online, it can be difficult to distinguish one provider from another. Video content can help you secure conversions by demonstrating the benefits of your offering concisely and helping customers to understand why they should choose you.
Inform
You can also use video to educate your audience, provide answers to frequently asked questions, or demonstrate your authority in your particular field. Such content is useful to consumers and creates trust in your brand, which can lead to sales further down the line.
Highlight achievements
Video isn’t always about selling. By using it to show off your achievements or talk about your company’s ethics or efforts in the local community, you’re building a brand that’s more approachable. People can connect with this, meaning they’ll be more likely to choose your business over another in future.
Google Business Profile SEO services
If you’d like help with your SEO and video strategy, Google Business Profile experts Whitefish Marketing can help. As a leading SEO agency in Kent, we have helped many organisations to grow their customer base online. Contact us today for help with your digital marketing strategy.
