Search Engine Optimisation (SEO) is all about impressing search engines such as Google by creating a meaningful experience that truly appeals to your viewers. Running an SEO campaign takes effort and is more than simply plugging keywords into your website. So with this in mind, here are some cost-effective SEO tactics that’ll help you stick to budget while improving the visibility of your website amid a sea of competitors.

  1. Think Carefully About SEO Keyword Research

Your head might be swirling with keyword ideas already. But if you don’t target the right SEO keyword set from the start you could be wasting time, energy and resources on a strategy that won’t be as effective as you’d hoped. Keyword research is therefore very much your friend and will give you a solid idea of the words you need to weave into your content.

The main goal of SEO keyword research is to find the words and phrases that people type into their search engines. It’s also important to know how many people are searching for particular words. There are many ways to get a keyword list in place. For instance, you can:

  • Use Google and YouTube suggest. When you type in a word into the search engine, a number of suggestions will pop up before you hit enter. These come from the search engines themselves and can be considered valid data. This is a good way to find long-tail keywords which focus on more specific search terms rather than common words.
  • Take a look at Google’s related words. This can be found at the bottom of a search page and features searches related to the phrase being looked up.
  • Use tools such as Google Keyword Planner for keyword ideas, monthly search volumes, competitiveness level and cost-per-click of a campaign for costing estimates. Tools such as Ubersuggest will also tell you the approximate volume of a specific search.

  1. Write SEO Content

SEO is all about achieving a higher number of visitors to a site or specific page organically from a specific search. So, when it comes to cost effective SEO it’s crucial to write content that will rank to avoid wasting time and resources. To do this, you must:

  • Find a keyword relevant topic with traffic potential. In other words, look at keywords which get a good volume of hits and form content around this.
  • Think about search intent. Google has spent big bucks working out the true intent behind searches and will pull out the most relevant content. To help you do this accurately, analyse the content type and format of the most popular search results for your keywords as well as the content angle. For example, words such as ‘easy recipes’ mean blogs targeting beginner bakers are popular.
  • Write long-form content of between 2000-2500 words. This might sound like hard work, but long-form content is great for SEO as Google understands people don’t want to search the internet for bits and pieces of information and would rather everything be in one place. Long content also tends to get more quality backlinks which contribute significantly to improving SEO rankings.
  • Produce regular content as search engines like fresh material. This does not need to be text only. You can also use illustrations, product photos, how-to videos and more.

  1. Perform On-Page SEO Optimisation

Another cost-effective SEO strategy is to perform on-page optimisation. Basically, you don’t want to cram keywords throughout your content as this is a Black Hat technique that could see you penalised and cost you money. Instead, everything should flow naturally and feel like it was written for a specific audience. Focus on content quality rather than keyword saturation, but be sure to include keywords in title tags, meta descriptions, image alt text and headers to help the Google web crawlers spot the relevancy of your content easily.

  1. Monitor Your SEO Campaigns

For cost-effective SEO, be sure to monitor your SEO campaigns to discover what’s working – and what’s not. Tools such as Google Analytics will help you with this and prevent you from spending too much time on a strategy that’s not delivering the results you’d planned.

SEO Help From The Professionals

Speak to the Whitefish Marketing team – a Kent SEO agency – today for all SEO content requirements including cost-effective SEO strategies.

Avatar for Chris Surridge
About Chris Surridge

Chris is our marketing director. He comes from a split background in automotive and accountancy marketing, having worked with such brands in the past as Lookers PLC, Mercedes Benz and Vauxhall, as well as working with governing bodies such as ACCA and CIMA in the accounting world.